Marketing
Put Authenticity Into Your Celebrity Endorsements
Just what did LeBron James mean by saying he eats McDonald's "every day"?
Authenticity | Page 7
Building a Business
Why Millennials Don’t Trust Ads, Real Estate or Social Security
In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
By Kate Taylor
Building a Business
5 Reasons You Shouldn’t Be Yourself at Work
There is such a thing as being too honest, and the line can be perilously thin.
Building a Business
How Being More Self-Aware Can Help Your Brand Succeed on Social Media
Remember: Brands are not people.
Marketing
Customers Demand These 2 Fundamental Aspects of Authentic Brands
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
By Jim Joseph
Building a Business
The Science of Great Content — Think in Terms of ‘AURA’
Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
By Mel Carson
Thought Leaders
Go for Chess Not Checkers When Running a Business
Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
Building a Business
For Restaurant Goers, Authenticity Trumps Hygiene
Forget the public health department: if customers think a restaurant is authentic, they don't care how clean it is.
By Kate Taylor
Building a Business
What You Can Learn About Marketing From an ‘Icy’ Phenomenon
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
Online Presence
For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities
Hollywood stars are labeled 'faker' than their online counterparts.
By Laura Entis
Thought Leaders
5 Sure-Footed Steps Toward Earning Respect and Loyalty as a New Entrepreneur
It might seem a little daunting at first to present yourself as a new business owner when you're just starting out. But these pointers can provide you with a plan.
By Sujan Patel
Thought Leaders
Entrepreneurs Must Skillfully Perform on Two Stages, Not Forfeiting Home for Company
A CEO who can't turn off that business persona for the nonwork parts of life may encounter a bountiful set of serious problems.
By Scott Wylie
Marketing
How Landing a Brand Licensing Deal Can Boost Manufacturers
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Thought Leaders
‘Alright, Alright, Alright’: What Matthew McConaughey Can Teach Entrepreneurs
The Best-Actor Oscar winner has three important lessons that can apply to business.
By Adam Toren
Building a Business
With Social Media, Kick Off Your Conservative Pants
To ramp up your young company's social-media presence, let your personality shine.