David Hagenbuch is a professor of marketing at Messiah College in Mechanicsburg, Pa. He is also the founder of MindfulMarketing.org.
About David Hagenbuch
More From David Hagenbuch
Super Bowl Ads
The most expensive advertisements in the world are entertaining but forgotten quickly.
Future of Entrepreneurship
The more you take a sincere interest in other people, the more esteemed you become.
Healthy relationships are normally based on mutual benefit. Something is askew if one party's success requires the other party's failure.
You can't just be in it for the money. It goes beyond the product or service you provide.
If your company wants to do some good, look at these examples to maximize your cause-related marketing.