David Hagenbuch

David Hagenbuch

Professor of Marketing at Messiah College and Founder of MindfulMarketing.org

David Hagenbuch is a professor of marketing at Messiah College in Mechanicsburg, Pa. He is also the founder of MindfulMarketing.org.

Athletes' 'Flops' Bruise Their Brands
Marketing Bootcamp

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
What Super Bowl Ads Can Teach Entrepreneurs About Marketing
Marketing Bootcamp

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
3 Infallible Principles for Personal Branding From Pope Francis
Personal Branding

3 Infallible Principles for Personal Branding From Pope Francis

The more you take a sincere interest in other people, the more esteemed you become.
Businesses Shouldn't Profit at Their Customers' Expense
Ethics

Businesses Shouldn't Profit at Their Customers' Expense

Healthy relationships are normally based on mutual benefit. Something is askew if one party's success requires the other party's failure.
What Listening Says About Your Brand
Marketing Bootcamp

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
Put Authenticity Into Your Celebrity Endorsements
Marketing Bootcamp

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
2 Key Lessons in Brand Building
Marketing Bootcamp

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
The 4 Pillars of Ethical Enterprises
Ready To Launch

The 4 Pillars of Ethical Enterprises

Is your business model moral? Start by asking these questions.
The 3 Gifts Entrepreneurs Provide the World
Make More Happen

The 3 Gifts Entrepreneurs Provide the World

Although people usually associate business with taking, the holidays serve to remind us the good of those who strike out on their own.
What's Your Purpose? 5 Reasons You Need to Set One for Your Business.
Higher Purpose

What's Your Purpose? 5 Reasons You Need to Set One for Your Business.

You can't just be in it for the money. It goes beyond the product or service you provide.
What's the Best Way to Market Your Charitable Giving?
Marketing Bootcamp

What's the Best Way to Market Your Charitable Giving?

If your company wants to do some good, look at these examples to maximize your cause-related marketing.