Professor of Marketing at Messiah College and Founder of MindfulMarketing.org
David Hagenbuch is a professor of marketing at Messiah College in Mechanicsburg, Pa. He is also the founder of MindfulMarketing.org.
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What Super Bowl Ads Can Teach Entrepreneurs About Marketing
The most expensive advertisements in the world are entertaining but forgotten quickly.
3 Infallible Principles for Personal Branding From Pope Francis
The more you take a sincere interest in other people, the more esteemed you become.
Businesses Shouldn't Profit at Their Customers' Expense
Healthy relationships are normally based on mutual benefit. Something is askew if one party's success requires the other party's failure.
What's Your Purpose? 5 Reasons You Need to Set One for Your Business.
You can't just be in it for the money. It goes beyond the product or service you provide.
What's the Best Way to Market Your Charitable Giving?
If your company wants to do some good, look at these examples to maximize your cause-related marketing.
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