David Hagenbuch

Bio

David Hagenbuch is a professor of marketing at Messiah College in Mechanicsburg, Pa. He is also the founder of MindfulMarketing.org.

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Latest

Marketing

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?

Marketing

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.

Branding

3 Infallible Principles for Personal Branding From Pope Francis

The more you take a sincere interest in other people, the more esteemed you become.

Growing a Business

Businesses Shouldn't Profit at Their Customers' Expense

Healthy relationships are normally based on mutual benefit. Something is askew if one party's success requires the other party's failure.

Branding

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.

Marketing

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?

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