Professor of Marketing at Messiah College and Founder of MindfulMarketing.org
David Hagenbuch is a professor of marketing at Messiah College in Mechanicsburg, Pa. He is also the founder of MindfulMarketing.org.
What's up with LeBron James' and Steph Curry's bad-boy behavior?
The most expensive advertisements in the world are entertaining but forgotten quickly.
The more you take a sincere interest in other people, the more esteemed you become.
Healthy relationships are normally based on mutual benefit. Something is askew if one party's success requires the other party's failure.
In this environment of incessant interaction, brands might benefit by talking less and listening more.
Just what did LeBron James mean by saying he eats McDonald's "every day"?
Want to develop long-lasting customer relationships? It's this simple.
Ready To Launch
Is your business model moral? Start by asking these questions.
Make More Happen
Although people usually associate business with taking, the holidays serve to remind us the good of those who strike out on their own.
You can't just be in it for the money. It goes beyond the product or service you provide.
If your company wants to do some good, look at these examples to maximize your cause-related marketing.