David Hagenbuch

David Hagenbuch

Guest Writer / Professor of Marketing at Messiah College and Founder of MindfulMarketing.org

David Hagenbuch is a professor of marketing at Messiah College in Mechanicsburg, Pa. He is also the founder of MindfulMarketing.org.

More From David Hagenbuch

Celebrity Endorsement

Athletes' 'Flops' Bruise Their Brands

What's up with LeBron James' and Steph Curry's bad-boy behavior?
Super Bowl Ads

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
Personal Branding

3 Infallible Principles for Personal Branding From Pope Francis

The more you take a sincere interest in other people, the more esteemed you become.
Ethics

Businesses Shouldn't Profit at Their Customers' Expense

Healthy relationships are normally based on mutual benefit. Something is askew if one party's success requires the other party's failure.
Brands

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
Branding

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
Business Model

The 4 Pillars of Ethical Enterprises

Is your business model moral? Start by asking these questions.
Entrepreneurs

The 3 Gifts Entrepreneurs Provide the World

Although people usually associate business with taking, the holidays serve to remind us the good of those who strike out on their own.
Higher Purpose

What's Your Purpose? 5 Reasons You Need to Set One for Your Business.

You can't just be in it for the money. It goes beyond the product or service you provide.
Cause marketing

What's the Best Way to Market Your Charitable Giving?

If your company wants to do some good, look at these examples to maximize your cause-related marketing.
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