Professor of Marketing at Messiah College and Founder of MindfulMarketing.org
David Hagenbuch is a professor of marketing at Messiah College in Mechanicsburg, Pa. He is also the founder of MindfulMarketing.org.
What's up with LeBron James' and Steph Curry's bad-boy behavior?
The most expensive advertisements in the world are entertaining but forgotten quickly.
The more you take a sincere interest in other people, the more esteemed you become.
Healthy relationships are normally based on mutual benefit. Something is askew if one party's success requires the other party's failure.
In this environment of incessant interaction, brands might benefit by talking less and listening more.