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Authenticity Can Sell Even Better Than a Great Product Entrepreneur Network partner David Meltzer sits down with Randy Jackson.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Music industry legend Randy Jackson talks with Entrepreneur Network partner David Meltzer about why authenticity is so essential for anyone looking to break into the music business and why it is so important to hear "no."

Related: How This NFL Wide Receiver Catches the Opportunities That Come His Way

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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