BC Brand

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.

Ashley Lee

· 4 min read

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.

Jim Joseph

· 3 min read

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.

· 4 min read

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.

Catherine Clifford

· 3 min read

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.

Paula Andruss

· 15+ min read

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.

Ann Handley

· 6 min read