Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.