BC Brand

News and Articles About BC Brand

Lessons from Paula Deen: How What You Say Can Damage Your Brand
Marketing Bootcamp

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Jim Joseph
3 Steps to Creating Your Branding Message
Marketing Bootcamp

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
Adam Kleinberg
3 People to Follow on Vine for Branding Ideas
Marketing Bootcamp

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Ashley Lee
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Marketing Bootcamp

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Jim Joseph
Why Engaging Online Content Is a Must for SEO
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Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Jayson DeMers
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
Marketing Bootcamp

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Catherine Clifford
The Secrets of 7 Successful Brands
Marketing Bootcamp

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
Paula Andruss
3 Content Marketing Lessons From Big Brands
Marketing Bootcamp

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Ann Handley