Business Branding
Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand
Rebranding aligns a company's identity with evolving products, audiences and market demands.
By Slava Bogdan
Brand Strategy
Marketing
Why Being Your Own Influencer Is the Key to Success For Entrepreneurs
Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.
Online Presence
How to Build Strong Customer Relationships in the Digital Age
Storytelling, personalization, social media engagement and measurement are all vital for success in the digital age.
Business Branding
5 Steps to Position Your Brand for Maximum Success
A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.
Marketing
3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
Online Presence
5 Reasons Why Your Brand Needs a Strong Social Media Presence
Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy
Business Accounting
How Great Branding and a Stellar Pitch Deck Can Help You Gain a Venture Capital Edge
In a highly competitive marketplace for founders, a powerful brand strategy — including a stellar pitch deck — can make all the difference in taking the next step toward early-stage funding.
Marketing
How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
By Jessica Wong
Business Branding
How to Build a Successful Personal Brand in 5 Simple Steps
Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.
Marketing
3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business
Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?
By Adam Horlock
Building a Business
5 Lessons Brands Can Learn From the Pandemic
Here are some key takeaways to keep in mind as we move past the pandemic.
By Mervik Haums
Business Branding
Creating a Brand Identity That Competes and Compels
A brand identity rooted in strategy helps businesses win customers and find their place among the competition.