Build a Smarter Business: Page 3

Marketing

5 Critical Marketing Tools for Fast-Growing Companies

Setbacks are inevitable for any business, but for fast-growing companies in particular, scaling and resources can be some of the biggest challenges. That's why choosing the right marketing tools is crucial for long-term success.

Leadership

Being a Better Leader Starts With Becoming More Emotionally Intelligent. Here's How to Do It.

Learn the various techniques that are required to navigate the workspace and your employees through using empathy and mastering relationships.

Science & Technology

I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think

With all the hype around AI, I decided to conduct an experiment of my own with ChatGPT. Here's what I learned.

Science & Technology

Here's One New Way for Business Owners to Cut Costs and Meet Sustainability Goals

Now more than ever, small and medium-sized businesses (SMBs) need real, tangible solutions to rising operating costs and evolving consumer demands. Solutions must be flexible, affordable and long-lasting; cleantech, despite its niche-sounding nature, has broad applications that can help business owners stay competitive and impress stakeholders with next-generation quality and efficiency.

Leadership

Managers, Are You Ready to Move Up? These Are the Responsibilities You Need to Prepare For

So many of us aspire to be outstanding senior leaders, but we fail to consider what that really entails. Here are five key responsibilities of a senior leader at any organization.

Collaboration

Dealing With Workplace Intimidation? Here's How to Take Back Control of Your Work Relationships

Intimidation in the workplace happens far too often among colleagues, management and employers. Having the courage to stand up to someone can be hard for some employees, so it's best to try some different ways to take back control of work relationships in a professional way.

Science & Technology

Where Startups Go Wrong When Working With AI — and How to Avoid Those Mistakes

AI doesn't need to be revolutionary to be effective.

Leadership

What Is the Difference Between Equality and Equity? Here's What You Need to Know.

Many people get overwhelmed with diversity language. Just two letters in the difference between equality and equity spell out two very different approaches — here's how you can understand how they're different.

Diversity

To Be a Real Ally, You Need to Support Black Employees Beyond Juneteenth. Here's How.

Rather than simply honoring Juneteenth as a holiday, organizations that take a more comprehensive and systemic approach demonstrate real allyship, because real change needs action year-round.

Leadership

Purpose-Driven Companies Grow 3 Times Faster — So Here's How to Become One Without Sacrificing Profit.

Purpose-driven businesses have evolved over the last three years, and leaders must define and align strategies to balance both purpose and profit.

Leadership

To Create an Enriching Work Environment, Leaders Need to Try This Approach

Let's explore the transformative power of fierce compassion: an approach that blends strength with empathy to foster a purpose-driven, trustful and caring workplace environment.

Leadership

How to Be an Ally to the LGBTQ+ Community During Pride Month and Beyond

Recent actions from Bud Light and Target have created more polarization on diversity issues in the workplace. Pride Month is a special time to celebrate with the LGBTQ+ community.

Leadership

Are These 17 Biases Affecting You as a Leader? The Answer Is Likely Yes — Here's How to Address Them.

Having biases is an inherent part of being human, but that doesn't mean we don't have the responsibility to manage them and make sure they don't impact the way we lead.

Culture

A Woman Co-founder's Guide to Empowering Women in the Workplace and Advocating for Gender Equality

If you want to see more innovation and creativity from your employees, you need to make sure you've cultivated an inclusive and diverse workforce. Try these four strategies to support the women on your team and achieve your goals.

Science & Technology

How Women Are Innovating and Shaping the Tech Landscape — and How Men Can Support Them

The tech industry has a long history of being male-dominated, so it's no surprise that women are still underrepresented in tech. While there are trailblazing leaders changing this reality, it's long past time for everyone to get on board with elevating and supporting women in this industry.