Business in Transformation

Entrepreneurs Andy Medley and Scott Hill built their Indianapolis marketing and promotions firm PERQ by nurturing office culture, sometimes to a fault. Employees still have fun, but their focus these days is on "winning" at business.

Early iterations of now famous tech startups are almost unrecognizable.

Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.

Raj Lahoti on turning obstacles into opportunities.

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.

The most successful entrepreneurs know when to shift direction because their businesses need it. Here are three guideposts to help you along the way.

Adapting to change quickly is a key way to ensure your business enjoys sustained growth. Here are six ways to make sure you're ready.

The financial crisis forced Vero Linens to find a new target market.

Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world's largest appliance company by putting more power in the hands of employees.

College Trep AJ Agrawal dishes about how he and GreekPull co-founder built a stellar team of mentors -- and you can too.

With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.

Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.

Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.

Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.

TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.

Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.

On the path to startup success, expect to hit multiple roadblocks along the way.

This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.

GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.