Buyer Persona
More Posts on Buyer Persona
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.
5 Laws of Advertising and Marketing That Haven't Changed in a Half Century
The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.
4 Ways to Sell More Using 'Customer Journey Optimization' Strategy
An efficient customer journey will improve your conversion rate.
How to Align Content Marketing With the Buyer's Journey
A one-of-a-kind strategy leads to high engagement and maximum conversions.
10 Elements of a Successful Data-Driven Marketing Strategy
The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
Customer-Journey Mapping: The What, How and Why
To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
3 Influencer Marketing Secrets to Steal in 2015
Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
