Buyer Persona

Helping Dads Discover Medical Cannabis This Father's Day

Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms.

4 of the Many Reasons Why People Aren't Buying From You

Stop talking about your product and start listening to your customer.

What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.

4 Ways to Sell More Using 'Customer Journey Optimization' Strategy

An efficient customer journey will improve your conversion rate.

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Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.