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Buyer Persona

Sales Strategies

4 of the Many Reasons Why People Aren't Buying From You

Stop talking about your product and start listening to your customer.

What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.

4 Ways to Sell More Using 'Customer Journey Optimization' Strategy

An efficient customer journey will improve your conversion rate.

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.

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10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas

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The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.