My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

See Latest Videos

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

See Latest Articles

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

See Latest Podcasts

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Buyer Persona

4 of the Many Reasons Why People Aren't Buying From You
Sales Strategies

4 of the Many Reasons Why People Aren't Buying From You

Stop talking about your product and start listening to your customer.
Grant Cardone | 5 min read
What to Do When Your Ideal Customer Isn't Who You Expected

What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.
Jonathan Herrick | 7 min read
5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.
Daniel Foley | 7 min read
4 Ways to Sell More Using 'Customer Journey Optimization' Strategy

4 Ways to Sell More Using 'Customer Journey Optimization' Strategy

An efficient customer journey will improve your conversion rate.
Ehsan Jahandarpour | 6 min read
How to Align Content Marketing With the Buyer's Journey

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Samuel Edwards | 7 min read

More From This Topic

10 Elements of a Successful Data-Driven Marketing Strategy
Small Business Heroes

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
John Rampton | 8 min read
Customer-Journey Mapping: The What, How and Why
Customer Experience

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Daniel Newman | 4 min read
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Marketing

10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas

Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
Aaron Agius | 6 min read
3 Influencer Marketing Secrets to Steal in 2015
Content Marketing

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.
Jack Holt | 4 min read
The Science of Building Buyer Personas (Infographic)
Online Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Eric Siu | 2 min read