Buyer Persona

What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.

Daniel Foley

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.

Samuel Edwards

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.

John Rampton

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.

Daniel Newman

10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas

Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.

Aaron Agius

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.

Jack Holt

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.

Eric Siu