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Color

Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Growth Strategies

How to Transform Your Workspace With Color

Consider these hues to change the mood in your business.
Marketing

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Marketing

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.