Color

Color

How Something As Seemingly Simple As Your Awareness of Color Can Take Your Business to New Heights

Color allows people to explore new personal options and business opportunities, says this contributor, who's done more than 3,000 'color assessments' of businesspeople over the past decade.

Want to Increase Your Tipped Employees' Pay Without Spending A Dime?

A richer color scheme encourages customers to tip a lot more.

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

How Entrepreneurs Can Use Colored Lights to Stay Productive

Colors in your workspace aren't just for Christmas anymore. They actually have a surprising impact on focus and creativity.

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.

More From This Topic

Radicals & Visionaries

Sign O' the Times: Everything That Went Purple For Prince

This week the world draped itself in purple to mourn musician and innovator Prince Rogers Nelson. Here's a sample of tributes to the musical legend in his favorite hue.
Infographics

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Color

Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'

Right now, it's all about hues that evoke tranquility and inner peace.
Productivity

9 Ways to Create a Productive Home Office (Infographic)

Without a dedicated workspace specifically geared toward work, it's too easy to slack off.
Workplaces

5 Inexpensive Workspace Improvements That Boost Productivity

Don't underestimate how much natural light, a few house plants and some fresh paint can brighten the bottom line.
Infographics

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Infographics

Beauty, Utility, Ease: The 10 Commandments of User Interface Design (Infographic)

Thou shalt not use serif fonts or more than three complementary colors.
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Productivity

How the Color of Your Office Impacts Productivity (Infographic)

From the cubicle to the meeting room and beyond, here's how employers can harness the power of color to increase employee output and spark creativity.
Logos

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.