Communication Strategies

Marketing

Why Startups Must Tirelessly Communicate Their Value Proposition

If you run a new business, make sure customers understand what makes you unique.

How to Fire an Employee: 4 Ways to Make the Process Kinder

Make the dreaded act less painful for everyone.

Why LinkedIn Direct Messaging Is Your Best New Sales Tool

It may feel awkward at first, but it could also lead to the essential connections you've been lacking.

Why You Need to Pick Up the Phone to Close That Deal

It may seen counterintuitive, but in 2020, email won't get it done.

5 Management Rules for Being a Thoughtful, Effective Executive

Open communication and reasonable expectations are among the attributes of any admirable leader.

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Innovations have radically democratized investing, making it more transparent and easier to engage in.
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Why You're Hurting Your Bottom Line If You Only Care About the Bottom Line

Fixating unhealthily on profits could backfire, but there is a better way.
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How to Build Buy-In By Saying 'Thank You'

Three steps to prioritizing and showcasing gratitude as a team grows.
Leadership

5 Free Ways to Invest in Your Startup's Culture

Smart recruiting and good communication, among other strategies, can go farther than money and perks.
Growth Strategies

Customer-Centricity Is the Key to a Competitive Advantage

If you want your business to stand out, prioritize the consumer experience.
Leadership

Is the Office Backchannel Destroying Your Business? Here's What to Do.

Identifying toxic communication is easy, but ending it may take more work than you think.
Leadership

3 Essential Ingredients for a Millennial-Friendly Office Culture

From financial woes to mental-health problems, they expect freedom to air grievances and opportunities to solve them.
Networking

This One Personality Trait Sets Apart the Good Networkers From the Bad

If you possess this characteristic, you will have less problems broadening your social circle.

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