Company Names

News and Articles About Company Names

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson
Ready To Launch

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
Stephen J. Bronner
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Marketing Bootcamp

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Entrepreneur Network
Your New Business Name Should Be Memorable, Spell-able and Available
Business Optimization

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Nellie Akalp
8 Business Name Mistakes That Investors Hate to See
Ready To Launch

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.
Martin Zwilling
How to Choose a Great Name for Your New Business
Starting a Business

How to Choose a Great Name for Your New Business

Follow these tips to create a name that embodies exactly what you want your new business to represent.
The Staff of Entrepreneur Media, Inc.
A Great Name Tells You More Than Just What the Company Does
Make More Happen

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Aaron Keller
6 Memory Factors to Consider as You Craft Your Business Name
Marketing Bootcamp

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Aaron Keller
Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
Make More Happen

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Yoav Vilner
Your Brand Depends on Your Great Business Name Being Protected
Ready To Launch

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Aaron Keller
7 Terrible Naming Mistakes Entrepreneurs Make
Business Name

7 Terrible Naming Mistakes Entrepreneurs Make

Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.
Alexandra Watkins
How I Finally Snagged My Dream Domain Name
Marketing Bootcamp

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Adina Grigore
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Make More Happen

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Kim Lachance Shandrow
How to Name Your Startup
Ready To Launch

How to Name Your Startup

Three tips for accomplishing one of the most important and difficult parts of launching a business.
Joel Gascoigne
Make Your Company's Name Unforgettable
Make More Happen

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Nina Zipkin