He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.
Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.
Want people to remember your business's name? These seven strategies can help.
A name needs a story for people to connect with. Otherwise, it's just a word.
Here's one way to take all your business name ideas and narrow your options to something workable.
An unusual business name can work in your favor…if you pay attention to these three qualities.
Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.
With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
Deeper meanings are what make abstract logos great, as they help the logo tie into the brand's core values
It seems that the disruptive environment is also changing the investment rules. The new rule of investment is to buy high and sell even higher.
A naming expert lists 10 things you need to consider before rolling out your company's new moniker.