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Company Names

Small Business Heroes

How to Negotiate the Price of a Pricey Premium Domain

Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.

4 Logo-Design Options to Boost Your Startup's or Small Business's Marketing Campaign

You may not have an artistic bone in your body, but rest easy: There are experts, freelancers and low-cost online tools to help.

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

What's in a Name? For a Business . . . Oh, Everything.

A naming expert lists 10 things you need to consider before rolling out your company's new moniker.

More From This Topic

Ready For Anything

What's in a Name? New HR Titles Reflect These Professionals' Strategic Importance.

How does 'people operations' strike you? 'Chief people officer'? 'Chief happiness officer'?
Ready For Anything

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
Small Business Heroes

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Business Name

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Ready For Anything

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.
Starting a Business

How to Choose a Great Name for Your New Business

Follow these tips to create a name that embodies exactly what you want your new business to represent.
Naming a Business

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Naming a Business

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Branding

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Ready For Anything

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.