Company Names

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.

Brad Flowers

· 6 min read

7 Ways to Make Your New Business Name Unforgettable

Want people to remember your business's name? These seven strategies can help.

Brad Flowers

· 6 min read

How to Negotiate the Price of a Pricey Premium Domain

Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.

James Parsons

· 5 min read

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Darpan Munjal

· 8 min read

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

Daniel Neiditch

· 6 min read

What's in a Name? For a Business . . . Oh, Everything.

A naming expert lists 10 things you need to consider before rolling out your company's new moniker.

Ross Kimbarovsky

· 8 min read

What's in a Name? New HR Titles Reflect These Professionals' Strategic Importance.

How does 'people operations' strike you? 'Chief people officer'? 'Chief happiness officer'?

Matt Straz

· 5 min read

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.

Stephen J. Bronner

· 1 min read

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.

Nellie Akalp

· 5 min read

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.

Martin Zwilling

· 4 min read

How to Choose a Great Name for Your New Business

Follow these tips to create a name that embodies exactly what you want your new business to represent.

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.

Aaron Keller

· 3 min read