Company Names
News and Articles About Company Names
Human Resources
![Matt Straz]()
What's in a Name? New HR Titles Reflect These Professionals' Strategic Importance.
How does 'people operations' strike you? 'Chief people officer'? 'Chief happiness officer'?
Business Name
![Stephen J. Bronner]()
The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson
Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
Entrepreneur Network
![Entrepreneur Network]()
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Business Name
![Nellie Akalp]()
Your New Business Name Should Be Memorable, Spell-able and Available
Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Business Name
![Martin Zwilling]()
8 Business Name Mistakes That Investors Hate to See
Names can imply strength, value, connection or friendliness, or they can set opposite tones.
Starting a Business
![The Staff of Entrepreneur Media, Inc.]()
How to Choose a Great Name for Your New Business
Follow these tips to create a name that embodies exactly what you want your new business to represent.
Take It From The Pros
![Aaron Keller]()
A Great Name Tells You More Than Just What the Company Does
It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Take It From The Pros
![Aaron Keller]()
6 Memory Factors to Consider as You Craft Your Business Name
Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Take It From The Pros
![Yoav Vilner]()
Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Take It From The Pros
![Aaron Keller]()
Your Brand Depends on Your Great Business Name Being Protected
Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Business Name
![Alexandra Watkins]()
7 Terrible Naming Mistakes Entrepreneurs Make
Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.
The Grind
![Adina Grigore]()
How I Finally Snagged My Dream Domain Name
One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Take It From The Pros
![Kim Lachance Shandrow]()
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Naming a Business
![Joel Gascoigne]()
How to Name Your Startup
Three tips for accomplishing one of the most important and difficult parts of launching a business.
