Company Names

5 Essential Steps to Naming Your New Business

A name needs a story for people to connect with. Otherwise, it's just a word.

Tatiana Dumitru

Compiling Your Brainstorming Results into Real Business Names

Here's one way to take all your business name ideas and narrow your options to something workable.

Brad Flowers

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.

Brad Flowers

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.

Brad Flowers

How to Negotiate the Price of a Pricey Premium Domain

Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.

James Parsons

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Darpan Munjal

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

Daniel Neiditch

What's in a Name? For a Business . . . Oh, Everything.

A naming expert lists 10 things you need to consider before rolling out your company's new moniker.

What's in a Name? New HR Titles Reflect These Professionals' Strategic Importance.

How does 'people operations' strike you? 'Chief people officer'? 'Chief happiness officer'?

Matt Straz

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.

Nellie Akalp

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.

Martin Zwilling