Competitive Advantages

News and Articles About Competitive Advantages

5 Things We've Learned Competing Against 800-pound Gorillas
Customer Experience

5 Things We've Learned Competing Against 800-pound Gorillas

Let being small be your thing. Specialize in doing a few things extremely well, and forget the rest.
Nellie Akalp
Use Being Different to Your Competitive Advantage
Competition

Use Being Different to Your Competitive Advantage

Most people are very concerned about being different or knowing the least of everyone in the room when it comes to meetings. Sales professionals use the circumstance to their competitive advantage.
4 Realities Sellers Need to Align With and Engage Executives
Marketing Bootcamp

4 Realities Sellers Need to Align With and Engage Executives

Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
Frank Visgatis
Enemy Mine: Rethink Your Approach to the Competition
Competition

Enemy Mine: Rethink Your Approach to the Competition

Many entrepreneurs are not thinking enough about their potential competition. Survival depends upon keeping your "enemies" close.
Joel Trammell
This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage.
Startups

This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage.

Vntana co-founder and CEO Ashley Crowder says it's great to be a new technology company in Greater L.A.
Kim Lachance Shandrow
Why Wal-Mart Will Welcome 'Greeters' Back Into Its Stores
Customer Experience

Why Wal-Mart Will Welcome 'Greeters' Back Into Its Stores

The retail giant wants to put smiling faces back at its entrances to curb theft and boost sales.
Lydia Belanger
Partnering With Your Competition Could Actually Give You the Competitive Edge
Entrepreneur Network

Partnering With Your Competition Could Actually Give You the Competitive Edge

Ivan Misner, founder of Business Network International, says competitors won't mind helping you with projects if you return the favor.
Entrepreneur Network
Stop Comparing Yourself to Competitors. Start Perfecting Your Craft.
Competition

Stop Comparing Yourself to Competitors. Start Perfecting Your Craft.

The only way to smoke your competition is to get better at what you do.
Matt Mayberry
Why You Should Focus on 'Different' and 'Better,' Not 'More'
Ready To Launch

Why You Should Focus on 'Different' and 'Better,' Not 'More'

Compete by offering something none of your competitors do.
Jess Ekstrom
Dare to Be Different -- or Watch Your Business Derail
Product Development

Dare to Be Different -- or Watch Your Business Derail

Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.
Doug and Polly White
Should Branding Begin With the Product or the Company's Values?
Marketing Bootcamp

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
Laura Ries
How Humans Plus Machines Will Equal Amazing Advancements
Machine Learning

How Humans Plus Machines Will Equal Amazing Advancements

Call it putting your brain on a bicycle, said Steve Jobs in 1990.
Moran Cerf and Brian Uzzi
10 Ways to Edge Out a Threatening Competitor
Marketing Bootcamp

10 Ways to Edge Out a Threatening Competitor

New competition is always lurking around the corner.
Anna Johansson
7 Ways to Use Negative Customer Feedback to Beat the Competition
Customer Experience

7 Ways to Use Negative Customer Feedback to Beat the Competition

You can learn a lot about -- and how to improve -- your company from unhappy customers.
Jeremy Gin