Competitive Advantages: Page 9
Stand Out From the Crowd: 3 Ways to Put a Spotlight on Your Company
When your company and another one has similar offerings, here is how to differentiate yourself.
Here's a Site That Helps You Steal Top Employees From Your Biggest Rivals
Poachable matches you with top talent and tells you what it will take to nab them from your competition.
How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online
As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
Competition Is for Sissies
Your goal is to dominate. Leave endless competition to those who want to play games.
Create an Unforgettable Customer Experience With These 5 Tips
Small businesses may think they have a disadvantage when it comes to competing against the big guns but one place they can shine is in delivering exceptional customer service.
Why (and How) You Should Befriend Your Competitors
As a business owner, a large part of your strategy is to outshine competitors but savvy entrepreneurs know that it is also smart to create and maintain relationships with them.
Dress Well and Leave the 'Umms' at Home -- 5 Ways to Ace an Investor Pitch
There's one thing worse than watching an entrepreneur crumble under a fatal barrage of questions.
5 Lessons Entrepreneurs Can Learn From the World Cup
Much like the teams, the games and the fans, there are lessons learned that can be applied to the life of an entrepreneur.
The 4 Types of Competitors That Brands Must Battle
When executives say their brands don't have any competitors to worry about, they're likely only thinking of direct competitors. There are other kinds.
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
4 Ways to Deal With Competitors
In business, you can't make the competition disappear completely, but that's alright. Accept the challenge -- you will have a stronger business because of it.
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business
This in-between stage for a company can be challenging. The founder of S.W. Basics Adina Grigore discusses the issues and frustrations she is facing as a pre-teen company.
How Steve Jobs Blew Up the Rules of Branding
By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Switzerland Mulls Setting Minimum Wage at $24.73
On May 18, Swiss voters will decide if they want to introduce the world's highest minimum wage to their country where the cost of living is extremely high and the unemployment and poverty rates very low.