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Competitive Advantages

Competitive Advantages

Competing in a Corporate-Dominated Industry

How a drug rehab center in San Jose put a different spin on services the corporate world offers. One was a "positive outcome" guarantee.
Startup Success Stories

5 Mindsets to Help You Reel in Major Accounts

Small firms can -- and do -- land large clients. So, if you're small, leverage your small wins and provide the customized service the big fish can't match.
Leadership

When It Comes to Your Business, Never Assume You Know Something

Jim Heininger, founder of Dixon|James, stresses the importance of always confirming information as as standard business practice.
Competition

4 Ways Small Businesses Can Compete Against the Major Competitors

For a small business to strive and win competitors in an industry, use these strategies.
Competition

How to Compete with Big Corporations and Win

Ever hear of the "personal touch"? As a small business, you can practice it in many ways big competitors can't.
Competitive Advantages

6 Ways to Set Your Personal Training Business Apart From Your Competition

Here are a few things you can offer that will help clients choose you -- and not your competitors.
Competition

5 Tips for Coping With Smaller Business Competition

Follow these strategies to handle smaller companies that may be carving out a niche in your market share.
Niche marketing

If You're Building a Niche-Media Platform, You Don't Have the Time to Read This

Instead, you should be out building strategic relationships. They're everything to your bottom line.
Competitive Advantages

5 Things We've Learned Competing Against 800-pound Gorillas

Let being small be your thing. Specialize in doing a few things extremely well, and forget the rest.
Ready for Anything

Use Being Different to Your Competitive Advantage

Most people are very concerned about being different or knowing the least of everyone in the room when it comes to meetings. Sales professionals use the circumstance to their competitive advantage.
Ready for Anything

4 Realities Sellers Need to Align With and Engage Executives

Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
Competition

Enemy Mine: Rethink Your Approach to the Competition

Many entrepreneurs are not thinking enough about their potential competition. Survival depends upon keeping your "enemies" close.
Startups

This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage.

Vntana co-founder and CEO Ashley Crowder says it's great to be a new technology company in Greater L.A.
Wal-Mart

Why Wal-Mart Will Welcome 'Greeters' Back Into Its Stores

The retail giant wants to put smiling faces back at its entrances to curb theft and boost sales.