Competitive Advantages

Sales Strategies

4 Realities Sellers Need to Align With and Engage Executives

Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
Competition

Enemy Mine: Rethink Your Approach to the Competition

Many entrepreneurs are not thinking enough about their potential competition. Survival depends upon keeping your "enemies" close.
Take It From The Pros

This Tech Startup Isn't Based in Silicon Valley. Here's Why That's an Advantage.

Vntana co-founder and CEO Ashley Crowder says it's great to be a new technology company in Greater L.A.
Wal-Mart

Why Wal-Mart Will Welcome 'Greeters' Back Into Its Stores

The retail giant wants to put smiling faces back at its entrances to curb theft and boost sales.
Entrepreneur Network

Partnering With Your Competition Could Actually Give You the Competitive Edge

Ivan Misner, founder of Business Network International, says competitors won't mind helping you with projects if you return the favor.
Take It From The Pros

Stop Comparing Yourself to Competitors. Start Perfecting Your Craft.

The only way to smoke your competition is to get better at what you do.
Take It From The Pros

Dare to Be Different -- or Watch Your Business Derail

Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.
Customer Feedback

7 Ways to Use Negative Customer Feedback to Beat the Competition

You can learn a lot about -- and how to improve -- your company from unhappy customers.
Entrepreneur Mindset

4 Signs You're a Smart Learner (Just Kidding, You're a Nerd)

But you know what? It's OK to be a nerd. The process smart learners use to become smarter is invaluable for anybody aiming to stay competitive.
B2B

The Missing Ingredient in B2B's Trillion-Dollar Industry

The opportunities for B2B ecommerce are huge, especially for companies willing to break the mold, take some risks and humanize their B2B strategies.
Competitive Advantages

4 Ways to Differentiate Your Brand in a Congested Marketplace

As a business owner, or marketer tasked with elevating the status of your brand, it's imperative that you find a way to rise above the crowd and overcome the burgeoning list of industry competitors.
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