Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.
Ask the Expert
Our branding expert Laura Ries says neither.
Call it putting your brain on a bicycle, said Steve Jobs in 1990.
You can learn a lot about -- and how to improve -- your company from unhappy customers.
But you know what? It's OK to be a nerd. The process smart learners use to become smarter is invaluable for anybody aiming to stay competitive.
The opportunities for B2B ecommerce are huge, especially for companies willing to break the mold, take some risks and humanize their B2B strategies.
As a business owner, or marketer tasked with elevating the status of your brand, it's imperative that you find a way to rise above the crowd and overcome the burgeoning list of industry competitors.
Starting a Business
Being on the frontier of a new industry can be both thrilling and terrifying, especially with a product or service that you think can change the world.
How you utilize speed may be different than the next company, but it's critical that you spend some time and energy thinking about it.
Growing a business is a lot of trial and error, but it doesn't have to be all your trial and error.
Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.