Consistency

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Starting a Business

Good (and Bad) Branding Advice That Can Make (or Break) Your Success

Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?

Marketing

4 Trends That Will Disrupt Your Communication Strategy

Could the evolution of AI, the rise of new technologies or ever-changing human behavior demand a pivot in how you communicate with your audience?

Branding

Why Consistency Is Vital to Your Branding Efforts

As a brand grows, consistency reinforces positive values and builds trust and credibility.

Growing a Business

4 Strategic Shifts that Will Take Your Business to $1 Million

Hitting the seven-figure mark is abundantly possible with the right focus, strategy and level of consistency.

Business Ideas

This Is How Underdogs Can Consistently Win Without Superior Talent

Startups and solo entrepreneurs can surpass any competition by making this simple decision.

Growing a Business

How the Book 'The Elegance of the Hedgehog' Changed My Business

Lessons from this French novel keep me grounded and focused when times feel uncertain.

Franchise

What Franchisors Need to Know When Hiring a Marketing Agency

To create consistency (and success) across multiple locations, franchises should find a marketing agency that understands their story-and knows how to tell it across platforms.

Franchise

How to Scale Your Training with Video and Learning Management Systems

Delivering the same content to every new employee increases efficiency, quality and safety.

Leadership

Taking Risks Doesn't Always Reap Rewards

Why chasing whims can often get in the way of consistent success.

Debt / Loans / Refinancing

5 Mistakes That Sabotage Your Company's Bank Credit Score

Yes, there are many types of creditors from which you can get funding for your business. But here's why good bank credit is one of the most important.

Operations & Logistics

Are Your PR Efforts Falling Flat? Here's How to Fix It

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.

Growing a Business

3 Essential Traits for Earning the Trust of Your Customers

Trust is invaluable, but it can't be purchased, only earned. There is no shortcut, only commitment.

Growing a Business

Don't Let All Your Efforts Go to Waste Because You Lost Momentum

Being intentional with the way you practice skills is the best way to avoid the "zero effect."