Consistency
This Overlooked Principle Is the Secret Ingredient to Startup Success
Startups live fast, but the ones that last know the real secret to success — showing up, delivering and staying consistent every time.
Discounts and Deals Used to Be Enough to Make Loyal Customers — But Not Anymore. This Is What You Need Now.
Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers.
You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes
If you are a poor leader internally, you will be a poor leader externally.
Your Marketing Isn't Working Because You Are Guilty of These 5 Mistakes. Here's What You Should Do Instead
If your marketing is not working, it is important to take action to address the problem.
'That's How We've Always Done It' is Killing Your Business — Here are 4 Simple Ways to Cultivate Consistent Success
The business world will only get harder, sharper and more competitive. The last thing we can afford to do is let inertia hold us back.
Why Harnessing the Power of Your Personal Brand Will Transform Your Business
Your personal brand is the missing piece. Having a strong personal brand can open infinite doors and create opportunities for you. It establishes credibility, attracts investors and enables professionals to stand out in their field.
Good (and Bad) Branding Advice That Can Make (or Break) Your Success
Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?
4 Trends That Will Disrupt Your Communication Strategy
Could the evolution of AI, the rise of new technologies or ever-changing human behavior demand a pivot in how you communicate with your audience?
Why Consistency Is Vital to Your Branding Efforts
As a brand grows, consistency reinforces positive values and builds trust and credibility.
4 Strategic Shifts that Will Take Your Business to $1 Million
Hitting the seven-figure mark is abundantly possible with the right focus, strategy and level of consistency.
This Is How Underdogs Can Consistently Win Without Superior Talent
Startups and solo entrepreneurs can surpass any competition by making this simple decision.
5 Psychology-Backed Tips for Earning, and Keeping, a Prospect's Trust
One of the first steps is to establish your credibility.
How the Book 'The Elegance of the Hedgehog' Changed My Business
Lessons from this French novel keep me grounded and focused when times feel uncertain.
What Franchisors Need to Know When Hiring a Marketing Agency
To create consistency (and success) across multiple locations, franchises should find a marketing agency that understands their story-and knows how to tell it across platforms.
How to Scale Your Training with Video and Learning Management Systems
Delivering the same content to every new employee increases efficiency, quality and safety.