Consistency

Building a Business

Why Companies That Close the Physical-Digital Brand Gap Will Win the Next Decade

Why the strongest brands build digital experiences that reinforce — not contradict — their identity.

By Goran Paun

Building a Business

This Overlooked Principle Is the Secret Ingredient to Startup Success

By Gideon Kimbrell

Building a Business

Discounts and Deals Used to Be Enough to Make Loyal Customers — But Not Anymore. This Is What You Need Now.

By Jacqueline White

Thought Leaders

You Won’t Have a Strong Leadership Presence Until You Master These 5 Attributes

By Don Weber

Marketing

Your Marketing Isn’t Working Because You Are Guilty of These 5 Mistakes. Here’s What You Should Do Instead

If your marketing is not working, it is important to take action to address the problem.

By Kevin Kaminyar

Building a Business

‘That’s How We’ve Always Done It’ is Killing Your Business — Here are 4 Simple Ways to Cultivate Consistent Success

The business world will only get harder, sharper and more competitive. The last thing we can afford to do is let inertia hold us back.

By James Goodnow

Business Branding

Why Harnessing the Power of Your Personal Brand Will Transform Your Business

Your personal brand is the missing piece. Having a strong personal brand can open infinite doors and create opportunities for you. It establishes credibility, attracts investors and enables professionals to stand out in their field.

By Rodolfo Delgado

Business Branding

Good (and Bad) Branding Advice That Can Make (or Break) Your Success

Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?

By Zaheer Dodhia

Human Resources

4 Trends That Will Disrupt Your Communication Strategy

Could the evolution of AI, the rise of new technologies or ever-changing human behavior demand a pivot in how you communicate with your audience?

By Natasha Zo

Business Branding

Why Consistency Is Vital to Your Branding Efforts

As a brand grows, consistency reinforces positive values and builds trust and credibility.

By Jessica Wong

Building a Business

4 Strategic Shifts that Will Take Your Business to $1 Million

Hitting the seven-figure mark is abundantly possible with the right focus, strategy and level of consistency.

By Blake Nubar

Business Ideas

This Is How Underdogs Can Consistently Win Without Superior Talent

Startups and solo entrepreneurs can surpass any competition by making this simple decision.

By Andrew Ryder

Thought Leaders

5 Psychology-Backed Tips for Earning, and Keeping, a Prospect’s Trust

One of the first steps is to establish your credibility.

By Lucas Miller

Building a Business

How the Book ‘The Elegance of the Hedgehog’ Changed My Business

Lessons from this French novel keep me grounded and focused when times feel uncertain.

By Catharine Dockery

Buying a Franchise

What Franchisors Need to Know When Hiring a Marketing Agency

To create consistency (and success) across multiple locations, franchises should find a marketing agency that understands their story-and knows how to tell it across platforms.

By Frances Dodds

Buying a Franchise

How to Scale Your Training with Video and Learning Management Systems

Delivering the same content to every new employee increases efficiency, quality and safety.

By Rick Grossmann

Thought Leaders

Taking Risks Doesn’t Always Reap Rewards

Why chasing whims can often get in the way of consistent success.

By Peter Daisyme

Business Accounting

5 Mistakes That Sabotage Your Company’s Bank Credit Score

Yes, there are many types of creditors from which you can get funding for your business. But here's why good bank credit is one of the most important.

By Janet Gershen-Siegel

Business Operations & Logistics

Are Your PR Efforts Falling Flat? Here’s How to Fix It

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more.

By Richard Lorenzen

Building a Business

3 Essential Traits for Earning the Trust of Your Customers

Trust is invaluable, but it can't be purchased, only earned. There is no shortcut, only commitment.

By Daniel Neiditch

Building a Business

Don’t Let All Your Efforts Go to Waste Because You Lost Momentum

Being intentional with the way you practice skills is the best way to avoid the "zero effect."

By David Meltzer

Building a Business

5 Traits of a Cinderella Sales Team

Some of the same qualities basketball teams use during March Madness can help propel your sales.

By Mike Schultz

Marketing

The Winning Formula For Content Creation

Are you hitting the target with your content, or could you use a little target practice? Here are a few quick tips for creating content that converts.

By Shaun Buck