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More Posts on Consumer Engagement
Consumer insights are transforming existing business models and ecosystems. Here's why leaders should apply consumer insights analytics to personalize products and services and ultimately make faster and fact-based decisions.
Follow Rihanna's advice to win diverse and niche customers.
Marketing strategies need to include families with adult kids and grandparents under the same roof.
Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.
Organizations with a culture of agreement are fundamentally set up for failure.
The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.
Brands provide users with the best possible advertising experience by getting out of the way.
The most successful brands can routinely charge more for comparable products because they never disappoint their customers.