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Consumer Engagement

Consumer Behavior

Multigenerational Households Are Influencing North American Retail Trends

Marketing strategies need to include families with adult kids and grandparents under the same roof.

How to Maximize Engagement With Intelligent Apps

Soon, "mobile first" will no longer be the mantra; it'll be "voice first." Now, it's up to today's companies whether their products will wear the AI crown.

How Virtual Reality Will Change Storytelling and Marketing in the Next Decade

Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Speaking directly to your target market will expand your leads and position you alongside experts in your industry.

The Customer Isn't Always Right and You Need to Challenge Them

Organizations with a culture of agreement are fundamentally set up for failure.

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