Consumer Engagement
More Posts on Consumer Engagement
How Leaders Should Use Consumer Insights to Guide Decision-Making and Improve Customer Experience
Consumer insights are transforming existing business models and ecosystems. Here's why leaders should apply consumer insights analytics to personalize products and services and ultimately make faster and fact-based decisions.
The 1 Rule You Need to Follow to Authentically Build an Inclusive Brand
Follow Rihanna's advice to win diverse and niche customers.
Multigenerational Households Are Influencing North American Retail Trends
Marketing strategies need to include families with adult kids and grandparents under the same roof.
How to Maximize Engagement With Intelligent Apps
Soon, "mobile first" will no longer be the mantra; it'll be "voice first." Now, it's up to today's companies whether their products will wear the AI crown.
How Virtual Reality Will Change Storytelling and Marketing in the Next Decade
Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.
7 Reasons to Add a Podcast to Your Content-Marketing Strategy
Speaking directly to your target market will expand your leads and position you alongside experts in your industry.
The Customer Isn't Always Right and You Need to Challenge Them
Organizations with a culture of agreement are fundamentally set up for failure.
Navigating the Challenges of the Consumer Health Universe
The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Leaders Succeed When They Go Where Their Fear Tells Them to Avoid
Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.
4 Tips for Maximizing the User's Advertising Experience
Brands provide users with the best possible advertising experience by getting out of the way.
To Get a Premium Price Exceed What Your Customer Expects
The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
