Consumer Engagement

News and Articles About Consumer Engagement

7 Reasons to Add a Podcast to Your Content-Marketing Strategy
Marketing Bootcamp

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Speaking directly to your target market will expand your leads and position you alongside experts in your industry.
Tyler Basu
The Customer Isn't Always Right and You Need to Challenge Them
Customer Engagement

The Customer Isn't Always Right and You Need to Challenge Them

Organizations with a culture of agreement are fundamentally set up for failure.
Justin Gray
Navigating the Challenges of the Consumer Health Universe
Personal Health

Navigating the Challenges of the Consumer Health Universe

The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.
Kevin Young
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Make More Happen

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Aaron Agius
Leaders Succeed When They Go Where Their Fear Tells Them to Avoid
Fear

Leaders Succeed When They Go Where Their Fear Tells Them to Avoid

Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.
Bill Connolly
4 Tips for Maximizing the User's Advertising Experience
Online Advertising

4 Tips for Maximizing the User's Advertising Experience

Brands provide users with the best possible advertising experience by getting out of the way.
Ari Brandt
To Get a Premium Price Exceed What Your Customer Expects
Marketing Bootcamp

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Pratik Dholakiya
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Bootcamp

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Daniel Newman
Marketers Are No Longer in the 'Mad Men' Era
Marketing Bootcamp

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Jack Holt
4 Ways to Engage Your Audience Like a Comedian
Marketing Bootcamp

4 Ways to Engage Your Audience Like a Comedian

Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Bill Connolly
Do Brands Need to 'Speak American'?
Marketing Bootcamp

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Jason Falls
To Sell Products to Millennials, First Invite Them To Help Develop It
Millennials

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Christie Garton
3 Steps to Determine Product-Market Fit
Product-Market fit

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Will Caldwell
The Rules of Engagement: 5 Ways to Connect on Social Media
Marketing Bootcamp

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Ann Tran