Consumer Engagement

News and Articles About Consumer Engagement

Leaders Succeed When They Go Where Their Fear Tells Them to Avoid
Fear

Leaders Succeed When They Go Where Their Fear Tells Them to Avoid

Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.
Bill Connolly
4 Tips for Maximizing the User's Advertising Experience
Online Advertising

4 Tips for Maximizing the User's Advertising Experience

Brands provide users with the best possible advertising experience by getting out of the way.
Ari Brandt
To Get a Premium Price Exceed What Your Customer Expects
Marketing Bootcamp

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Pratik Dholakiya
Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
Marketing Bootcamp

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Daniel Newman
Marketers Are No Longer in the 'Mad Men' Era
Marketing Bootcamp

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Jack Holt
4 Ways to Engage Your Audience Like a Comedian
Marketing Bootcamp

4 Ways to Engage Your Audience Like a Comedian

Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Bill Connolly
Do Brands Need to 'Speak American'?
Marketing Bootcamp

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Jason Falls
To Sell Products to Millennials, First Invite Them To Help Develop It
Millennials

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Christie Garton
3 Steps to Determine Product-Market Fit
Product-Market fit

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Will Caldwell
The Rules of Engagement: 5 Ways to Connect on Social Media
Marketing Bootcamp

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Ann Tran
10 Apologies I Will Never Again Make as a Startup CEO
Technology

10 Apologies I Will Never Again Make as a Startup CEO

A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.
Judy Shapiro
The 5 Habits for Social-Media Success
Marketing Bootcamp

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Ann Tran
Marketing Bootcamp

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.
Anca Bradley
Evolve or Die in the Age of the Consumer
Customer Relationship

Evolve or Die in the Age of the Consumer

Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.
Lonnie Mayne