Thought Leaders
Why Meeting Consumer Expectations Won’t Cut It — and What Businesses Should Do Instead
Businesses can create social impact by looking beyond market trends and consumer pressure.
Consumer Engagement
Business Branding
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
By Julia McCoy
Human Resources
4 Questions to Ask Before Hiring an Editor for Your Business
Not every editor is created equal.
Thought Leaders
3 Ways to Overcome Uncertainty About Your Business’ Future
Simple ways to deal with the doubts that burden entrepreneurs start with thinking the right way.
By Per Bylund
Thought Leaders
As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities
With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.
Thought Leaders
Why Every Entrepreneur Should Study the Austrian School of Economics
Modern economics is a theory of the economy that leaves no place for the entrepreneur. So where should entrepreneurs turn to improve their understanding? The Austrian school of economics might be the answer.
By Per Bylund
Marketing
The 6 Essential In-Store Experiences That Your Customers Want to See
Deliver these six experiences to delight your customers.
Thought Leaders
4 Suggestions to Improve Convenience for Consumers
When it comes to ecommerce, customers expect smooth experiences and convenience -- you need to meet those expectations.
By Kevin Xu
Thought Leaders
How Leaders Should Use Consumer Insights to Guide Decision-Making and Improve Customer Experience
Consumer insights are transforming existing business models and ecosystems. Here's why leaders should apply consumer insights analytics to personalize products and services and ultimately make faster and fact-based decisions.
By Alon Ghelber
Building a Business
The 1 Rule You Need to Follow to Authentically Build an Inclusive Brand
Follow Rihanna's advice to win diverse and niche customers.
Marketing
Multigenerational Households Are Influencing North American Retail Trends
Marketing strategies need to include families with adult kids and grandparents under the same roof.
Tech
How to Maximize Engagement With Intelligent Apps
Soon, "mobile first" will no longer be the mantra; it'll be "voice first." Now, it's up to today's companies whether their products will wear the AI crown.
By Q Manning
Marketing
7 Reasons to Add a Podcast to Your Content-Marketing Strategy
Speaking directly to your target market will expand your leads and position you alongside experts in your industry.
By Tyler Basu
Building a Business
The Customer Isn’t Always Right and You Need to Challenge Them
Organizations with a culture of agreement are fundamentally set up for failure.
By Justin Gray
Building a Business
Navigating the Challenges of the Consumer Health Universe
The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.
By Kevin Young
Marketing
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
By Aaron Agius
Building a Business
Leaders Succeed When They Go Where Their Fear Tells Them to Avoid
Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.
Building a Business
4 Tips for Maximizing the User’s Advertising Experience
Brands provide users with the best possible advertising experience by getting out of the way.
By Ari Brandt
Building a Business
To Get a Premium Price Exceed What Your Customer Expects
The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Marketing
Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Marketing
Marketers Are No Longer in the ‘Mad Men’ Era
Psychographics, not demographics, is what separates us from Don Draper.
By Jack Holt
Marketing
4 Ways to Engage Your Audience Like a Comedian
Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Marketing
Do Brands Need to ‘Speak American’?
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
By Jason Falls
Building a Business
To Sell Products to Millennials, First Invite Them To Help Develop It
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Building a Business
3 Steps to Determine Product-Market Fit
For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Online Presence
The Rules of Engagement: 5 Ways to Connect on Social Media
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
By Ann Tran
Tech
10 Apologies I Will Never Again Make as a Startup CEO
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.
By Judy Shapiro