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Take It From The Pros

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Take It From The Pros

Leaders Succeed When They Go Where Their Fear Tells Them to Avoid

Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.
Online Advertising

4 Tips for Maximizing the User's Advertising Experience

Brands provide users with the best possible advertising experience by getting out of the way.
Consumer Loyalty

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Psychographics

Marketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.
Take It From The Pros

4 Ways to Engage Your Audience Like a Comedian

Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Take It From The Pros

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Millennials

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Product-Market Fit

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.