Consumer Engagement

How to Form a Clear Voice and Tone for Your Brand

Your brand voice is your means to creating an authentic connection with your audience.

Julia McCoy

3 Ways to Overcome Uncertainty About Your Business' Future

Simple ways to deal with the doubts that burden entrepreneurs start with thinking the right way.

Per Bylund

As Privacy Concerns Increase, Look Deeper Than Data for Innovation Opportunities

With governments and companies alike making privacy a priority, data-related innovation is about to become everyone's big project.

Duncan Wardle

Why Every Entrepreneur Should Study the Austrian School of Economics

Modern economics is a theory of the economy that leaves no place for the entrepreneur. So where should entrepreneurs turn to improve their understanding? The Austrian school of economics might be the answer.

Per Bylund

The 6 Essential In-Store Experiences That Your Customers Want to See

Deliver these six experiences to delight your customers.

Bobby Marhamat

4 Suggestions to Improve Convenience for Consumers

When it comes to ecommerce, customers expect smooth experiences and convenience -- you need to meet those expectations.

Kevin Xu

How Leaders Should Use Consumer Insights to Guide Decision-Making and Improve Customer Experience

Consumer insights are transforming existing business models and ecosystems. Here's why leaders should apply consumer insights analytics to personalize products and services and ultimately make faster and fact-based decisions.

Alon Ghelber

Knock-on Effects Of COVID-19 On Consumer Behavior And How Businesses Can Prepare For Them

It can be said that COVID-19 has changed the way we work, communicate, and shop more than any other disruption in this decade

Thomas Despin

Beyond Borders: Five Tips For Expanding Your Business

Market research can only tell you a very limited amount of information relevant to your specific business, and several other steps should be taken alongside this.

Bani Haddad

The Importance of Marrying IoT to Consumer Products for Ease of Life

Untangling Connectivity: How IoT in consumer products helping users simplify their lives

Manan Parikh