News and Articles About Consumer Engagement
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Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.
Brands provide users with the best possible advertising experience by getting out of the way.
The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Psychographics, not demographics, is what separates us from Don Draper.
Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.
While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Sample the latest wisdom about how to post content about your business that others will be likely pass along.
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© 2016 Entrepreneur Media, Inc.