Consumer Engagement - Page: 2

4 Ways to Engage Your Audience Like a Comedian

Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).

Bill Connolly

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.

Jason Falls

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.

Will Caldwell

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.

Ann Tran

10 Apologies I Will Never Again Make as a Startup CEO

A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.

Judy Shapiro

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.

Ann Tran

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.

Anca Bradley

Evolve or Die in the Age of the Consumer

Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.

Lonnie Mayne