Consumer Engagement: Page 2

Growth Strategies

How to Become a Fitness Expert in Today's Digital Age

While digital is a great launchpad and offers sustenance that is economical and widespread, it is vital to go beyond digital and at times have an in-person connect with your audience


Top 5 Smart Appliances That Created a Buzz in 2018

The products aimed at keeping our home clean, easy to manage, with voice-controlled feature and many more


Multigenerational Households Are Influencing North American Retail Trends

Marketing strategies need to include families with adult kids and grandparents under the same roof.

Science & Technology

How to Maximize Engagement With Intelligent Apps

Soon, "mobile first" will no longer be the mantra; it'll be "voice first." Now, it's up to today's companies whether their products will wear the AI crown.


Here's Why Companies Need to Invest in Cleanliness & Hygiene

The most competitive segment of cleaning industry is consumable products.


7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Speaking directly to your target market will expand your leads and position you alongside experts in your industry.


The Customer Isn't Always Right and You Need to Challenge Them

Organizations with a culture of agreement are fundamentally set up for failure.

Health & Wellness

Navigating the Challenges of the Consumer Health Universe

The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.

News and Trends

When Consumer Is 'Smart' King

Learning from Consumers


7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.

Growing a Business

Leaders Succeed When They Go Where Their Fear Tells Them to Avoid

Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.

Growth Strategies

Ranganathan's Rebellious Path to Brand Building

Ranganathan always stood by his words of not taking the end customer for granted and to never budge on quality


5 Ways FinTech Is Driving Advances In Insurance

Because of the rapidly evolving situation and aggressive demand by consumers, many insurance companies are partnering with FinTech companies. Know why.


Know How These Three Big Brands Attract Consumers

This is how you survive the consumer-centric world!


4 Marketing Lessons From Marvel Movies

They have mastered it and they know it!