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It is important to understand that revenue is generated both from returning customers as well as one-time customers.
Once you have identified a gap in the market, it's essential to work out how to fill it in the best way possible.
Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
The burrito eatery's executives said Wednesday that the free food offers have been helping to drive traffic in the wake of two E. coli outbreaks that have sent the chain's sales plunging.
It's a day that's largely identified with IHOP, though other restaurants have gotten in on the action as well.
Building a successful company as a married couple requires a few key components to navigate how the partnership operates.
Low-cost franchises are proving lucrative for those willing to put the time and energy into building them up.