customer reviews

Branding

How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)

A proactive reputation management strategy helps put the brand conversation in your control.

Business News

Amazon Just Made Sorting Through Customer Reviews Easier — But the Change Is Raising Some Alarming Questions

The tool features a disclaimer and could save you a lot of time.

Growing a Business

Here's Why You Shouldn't Worry About Your Business Getting Bad Reviews

You may feel disappointed when bad reviews are posted about your business, but it's not really something you should worry about.

Marketing

4 Things to Know About Online Reviews (and Why You Can't Afford to Ignore Them)

Online reviews have more impact than ever. As a business owner, you ignore them at your own risk.

Growing a Business

4 Ways to Leverage Social Proof to Grow Your Business Online

In a crowded online ecosystem, your business needs to stand out to see success.

Science & Technology

Increase Your Sales Conversions, Drive Leads, and More With These Website Widgets

Turn visitors into buyers with this social proof software.

Growing a Business

Looking to Boost Conversions? This Might Be the Easiest Way to Add Social Proof to Your Site.

Studies show social proof helps convert more visitors.

Marketing

Still Avoiding Online Reviews? 4 Tips to Use Them to Your Advantage.

Still plugging your ears? Stop dismissing criticism and start seeing the value of online reviews.

Social Media

Need to Establish Trust With Your Audience? Leverage Social Proof.

You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.

Marketing

4 Common Assumptions About Online Reputation Management That Are Totally Wrong

Eventually somebody will write something unpleasant about your business. You better have a plan.

Marketing

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you'll earn respect and trust in the process. Cheat and you risk everything you've built.

Leadership

Anonymous Online Detractors Shattering Your Confidence?

Your messaging is only part of the equation when it comes to your business's reputation. Reviews, both good and bad, are the other part, and they're not under your control. Here's a path forward.

Growing a Business

How to Measure Your Customers' Happiness Score (and Why That Matters)

Learning how to determine your customers' level of satisfaction with your product or service is one of the best time investments you can make.

Marketing

3 Psychological Reasons Why Buyers Crave Reviews

Consumers use reviews as a source of information and to increase their sense of social belonging.