Differentiation

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.

Lenny Johnson

Entrepreneur Elevator Pitch Season 2 Ep. 8: Drop and Give Me Valuation

On this week's episode of Entrepreneur's pitch show, the panel gets critical about whether the products in front of them can withstand competition.

My Customers Showed Me the Door. Here's How I Won Them Back.

Five tips for translating tectonic market shifts into startup opportunity by delivering what customers want.

Lior Gal

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.

Peter Getman

How to Deal When a Tech Giant Tries to Take Over Your Sandbox

In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.

Tony Tie

3 Strategies to Make Your Product the Best Before It Comes out of the Shadows

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.

Ray Beharry

5 Criteria to Master Before Launching an MVP

Developing a minimum viable product is great for testing that amazing business idea without spending too much time or money. But first, you need to make sure your concept hits these five points.

Brent Freeman

4 Reasons You Should Start a Firm Instead of Launching a Startup

'Startup' and 'firm' are similar terms but with a distinction that can lead entrepreneurs to greatness.

Per Bylund

Here's How You Fix Your Dud Differentiator

Why would anyone believe your firm different from all the others if you can't say why?

Southwest Is the Only Major Airline to Not Charge for Luggage Check. What Is It That Only You Can Provide Your Customers?

The "Only We…" clause is the thing, the item, the promise that only you -- only your company, only your services, only your products -- provide.

Matt Mayberry

Dare to Be Different -- or Watch Your Business Derail

Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.

4 Ways to Differentiate Your Brand in a Congested Marketplace

As a business owner, or marketer tasked with elevating the status of your brand, it's imperative that you find a way to rise above the crowd and overcome the burgeoning list of industry competitors.

Samuel Edwards