Differentiation

Five reasons brands are what really matter to your consumers -- and your bottom line.

In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.

Developing a minimum viable product is great for testing that amazing business idea without spending too much time or money. But first, you need to make sure your concept hits these five points.

'Startup' and 'firm' are similar terms but with a distinction that can lead entrepreneurs to greatness.

Why would anyone believe your firm different from all the others if you can't say why?

The "Only We…" clause is the thing, the item, the promise that only you -- only your company, only your services, only your products -- provide.

Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.

As a business owner, or marketer tasked with elevating the status of your brand, it's imperative that you find a way to rise above the crowd and overcome the burgeoning list of industry competitors.

Lots of markets are crowded. You're more likely to thrive in the one that's not.