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Differentiation

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How to Deal When a Tech Giant Tries to Take Over Your Sandbox
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How to Deal When a Tech Giant Tries to Take Over Your Sandbox

In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.
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Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
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'Startup' and 'firm' are similar terms but with a distinction that can lead entrepreneurs to greatness.
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Southwest Is the Only Major Airline to Not Charge for Luggage Check. What Is It That Only You Can Provide Your Customers?
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The "Only We…" clause is the thing, the item, the promise that only you -- only your company, only your services, only your products -- provide.
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