Differentiation
My Customers Showed Me the Door. Here's How I Won Them Back.
Five tips for translating tectonic market shifts into startup opportunity by delivering what customers want.
Why You Should Launch a Brand, Not a Product
Five reasons brands are what really matter to your consumers -- and your bottom line.
How to Deal When a Tech Giant Tries to Take Over Your Sandbox
In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.
3 Strategies to Make Your Product the Best Before It Comes out of the Shadows
Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
5 Criteria to Master Before Launching an MVP
Developing a minimum viable product is great for testing that amazing business idea without spending too much time or money. But first, you need to make sure your concept hits these five points.
4 Reasons You Should Start a Firm Instead of Launching a Startup
'Startup' and 'firm' are similar terms but with a distinction that can lead entrepreneurs to greatness.
Here's How You Fix Your Dud Differentiator
Why would anyone believe your firm different from all the others if you can't say why?
Southwest Is the Only Major Airline to Not Charge for Luggage Check. What Is It That Only You Can Provide Your Customers?
The "Only We…" clause is the thing, the item, the promise that only you -- only your company, only your services, only your products -- provide.
Dare to Be Different -- or Watch Your Business Derail
Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.
4 Ways to Differentiate Your Brand in a Congested Marketplace
As a business owner, or marketer tasked with elevating the status of your brand, it's imperative that you find a way to rise above the crowd and overcome the burgeoning list of industry competitors.
Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond
Lots of markets are crowded. You're more likely to thrive in the one that's not.
