Differentiation

Differentiation

Here's How You Differentiate Yourself in a Crowded Market

If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.

Entrepreneur Elevator Pitch Season 2 Ep. 8: Drop and Give Me Valuation

On this week's episode of Entrepreneur's pitch show, the panel gets critical about whether the products in front of them can withstand competition.

My Customers Showed Me the Door. Here's How I Won Them Back.

Five tips for translating tectonic market shifts into startup opportunity by delivering what customers want.

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.

More From This Topic

Acquisitions

How to Deal When a Tech Giant Tries to Take Over Your Sandbox

In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.
Product Development

3 Strategies to Make Your Product the Best Before It Comes out of the Shadows

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
minimum viable product

5 Criteria to Master Before Launching an MVP

Developing a minimum viable product is great for testing that amazing business idea without spending too much time or money. But first, you need to make sure your concept hits these five points.
Starting a Business

4 Reasons You Should Start a Firm Instead of Launching a Startup

'Startup' and 'firm' are similar terms but with a distinction that can lead entrepreneurs to greatness.
Small Business Heroes

Here's How You Fix Your Dud Differentiator

Why would anyone believe your firm different from all the others if you can't say why?
Small Business Heroes

Southwest Is the Only Major Airline to Not Charge for Luggage Check. What Is It That Only You Can Provide Your Customers?

The "Only We…" clause is the thing, the item, the promise that only you -- only your company, only your services, only your products -- provide.
Product Development

Dare to Be Different -- or Watch Your Business Derail

Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.
Competitive Advantages

4 Ways to Differentiate Your Brand in a Congested Marketplace

As a business owner, or marketer tasked with elevating the status of your brand, it's imperative that you find a way to rise above the crowd and overcome the burgeoning list of industry competitors.
Target Markets

Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond

Lots of markets are crowded. You're more likely to thrive in the one that's not.