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More Posts on Differentiation
In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
On this week's episode of Entrepreneur's pitch show, the panel gets critical about whether the products in front of them can withstand competition.
Five tips for translating tectonic market shifts into startup opportunity by delivering what customers want.
In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.
Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
'Startup' and 'firm' are similar terms but with a distinction that can lead entrepreneurs to greatness.
Southwest Is the Only Major Airline to Not Charge for Luggage Check. What Is It That Only You Can Provide Your Customers?
The "Only We…" clause is the thing, the item, the promise that only you -- only your company, only your services, only your products -- provide.
Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.
As a business owner, or marketer tasked with elevating the status of your brand, it's imperative that you find a way to rise above the crowd and overcome the burgeoning list of industry competitors.