Entrepreneur Elevator Pitch Season 2 Ep. 8: Drop and Give Me Valuation On this week's episode of Entrepreneur's pitch show, the panel gets critical about whether the products in front of them can withstand competition.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Among the questions investors vetting a new product or business idea have to answer, "Is there anything else just like this out there?" is among the most important. If it is truly unique, they then have to consider whether the entrepreneur has done their due diligence to make sure no one can steal the idea.

On this week's episode of Entrepreneur Elevator Pitch, our panel of prominent investors pose these questions and others to the entrepreneurs who try to entice them from inside the Entrepreneur Elevator.

Contestants have just 60 seconds to present their product as the next billion-dollar business idea while the elevator ascends. Everyone has their own style -- one guy in this episode even goes for the infomercial-style "But wait, there's more!" approach. When time's up, the judges decide whether they want to learn more and potentially invest. They come to an agreement about whether to open the Entrepreneur Elevator doors and invite the contestant into the boardroom -- or send them down with no deal.

Related: Entrepreneur Elevator Pitch Season 2 Ep. 7: Ready for Half a Million?

This week's products help travelers stick to their routines, curly-haired ladies tame their tresses, proud parents create keepsakes and more. With each, the judges have to decide, is there a business here? Is the entrepreneur's projected valuation realistic?

As judge and Sports 1 Marketing CEO Dave Meltzer notes during one pitch, "this could be a niche product." But it'll take more than a minute to be sure.

Watch the episode above, or on Facebook or YouTube, to see which opportunities the judges seize and which they pass up. If you think one of the entrepreneurs has the next billion-dollar idea, don't forget to check out our Entrepreneur Elevator Pitch landing page to support them via crowdfunding.

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This Entrepreneur's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This Entrepreneur to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Resumes & Interviewing

Land More Gigs with This AI-Powered Job App Assistant for Just $55

Apply faster, smarter, and more effectively—no subscription required.

Health & Wellness

The Supplement Business Has a Trust Problem. This Tech Startup Wants to Fix That.

SuppCo's wellness app scores products, tracks routines, and pushes the industry toward much-needed transparency.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.