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digital branding

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
digital branding

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Pete Canalichio | 6 min read
4 Branding Strategies That Sound Good, But Will Hurt Your Growth

4 Branding Strategies That Sound Good, But Will Hurt Your Growth

Think an email auto-responder makes you look more successful? Think again.
Kimanzi Constable | 5 min read
4 Slick Ways to Expand Your Digital Branding Strategy

4 Slick Ways to Expand Your Digital Branding Strategy

Augment your online marketing strategy by tapping these tools: YouTube, BuzzFeed, Playbuzz and Udemy.
Te-Erika Patterson | 4 min read