Goop

Goop

What It's Like to Be the Chief Content Officer of Goop

Elise Loehnen, Chief Content Officer of Goop and co-host of the Goop podcast, talks about her best strategies for creating content that resonates with your audience.

As Criticism and Comparisons Abound, Gwyneth Paltrow's 'Goop' Gets the Last Laugh

In a biting new blog post, the site pokes fun at its elitist reputation -- and also thoughtfully illuminates a perceived double standard.

What Blake Lively Has Learned From Her Critics: 'You Can't Be an Entrepreneur for Other People.'

The founder of lifestyle site Preserve explains why she isn't letting detractors drag her down.