Guerrilla Marketing

News and Articles About Guerrilla Marketing

4 Free or Inexpensive Ways to Help Your Business Stand Out
Marketing Bootcamp

4 Free or Inexpensive Ways to Help Your Business Stand Out

A great office culture and a unique domain name can help you break through the market clutter.
Derek Newton
5 Smart Offline Marketing Strategies
Marketing Bootcamp

5 Smart Offline Marketing Strategies

Internet marketing is a vital part of today's marketing strategies, but it's not the only part.
How to Design a Marketing Strategy
Marketing Bootcamp

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
Go Guerrilla: A DIY Guide to Product Launches
Marketing Bootcamp

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
How to Bite Off a Chunk of the Zombie Economy
Marketing Bootcamp

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Carol Tice
How to Get Your Product into the Hands of a Celebrity
Marketing Bootcamp

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Why Experimental Marketing May Be For You
Marketing Bootcamp

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.
Diana Ransom
Building a (Nearly) Million-Dollar Brand on a Startup Budget
Marketing Bootcamp

Building a (Nearly) Million-Dollar Brand on a Startup Budget

How Perky Jerky has taken its caffeine-infused recipe to the masses.
Jason Fell
'Water Gun Marketing' at SXSW
Marketing Bootcamp

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Prentice Howe
At South By Southwest, Here's Your To-Do List
Marketing Bootcamp

At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Jennifer Wang
Marketing Bootcamp

How to Start a Brand Romance

Comedian and marketer Kevin Nalty analyzes the success of the Cebu Pacific Airlines video gone viral.
Jennifer Wang
Three Tools for Hyper-local Social Media Marketing
Marketing Bootcamp

Three Tools for Hyper-local Social Media Marketing

You can't outspend Fortune 500 companies, but you can change the game.
Five Market-Research Tools for Twitter
Marketing Bootcamp

Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.
7 Golden Rules for Nonprofit Fundraising Success
Marketing Bootcamp

7 Golden Rules for Nonprofit Fundraising Success

Guerrilla marketing tactics that can take the guesswork out of raising money