IKEA

News and Articles About IKEA

Lifestyles of the Rich and Frugal: 7 Thrifty Millionaires and Billionaires
Frugal

Lifestyles of the Rich and Frugal: 7 Thrifty Millionaires and Billionaires

These folks have money, but they also have restraint.
Carly Okyle
IKEA's Billionaire Founder Turns 90: Here's How He Built His Furniture Empire
IKEA

IKEA's Billionaire Founder Turns 90: Here's How He Built His Furniture Empire

Ingvar Kamprad celebrated his 90th birthday today. Worth an estimated $39.3 billion, the entrepreneur went from a humble beginning to one of the richest people on the planet.
Tanza Loudenback
Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too
Marketing Bootcamp

Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too

Bolanile Maté of Be Better Paris explains how the Swedish have turned their country into a company, and they want to spread the wealth.
Entrepreneur Network
Ikea Issues Repair Kits for 27 Million Dressers After Child Deaths
IKEA

Ikea Issues Repair Kits for 27 Million Dressers After Child Deaths

The line of MALM chests and dressers has been sold since 2002.
Carly Okyle
IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed
Marketing Bootcamp

IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed

The café, in London, will seat diners in Ikea beds.
Kate Taylor
Soon You'll Be Able to Buy IKEA Furniture That Charges Your Electronics Wirelessly
IKEA

Soon You'll Be Able to Buy IKEA Furniture That Charges Your Electronics Wirelessly

Although sadly, the furniture won't charge iPhones.
Laura Entis
Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'
Marketing Bootcamp

Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'

'Late night shopping may never be the same again,' the homeware retailer warns.
Geoff Weiss
IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch
Marketing Bootcamp

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Geoff Weiss
Business Skills

How to Build Skills That Are Valuable: Lessons Learned From Selling Matches

Our society values skills, but everyone is obsessed with results. The problem with this is that it can become easy to get trapped focusing on results when you should really be building your skills.
James Clear
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Marketing Bootcamp

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
Laura Entis
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
Make More Happen

Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Arjun Kharpal
On the Heels of Cutting a Third of Its Staff, Fab Buys a Finnish Furniture Company
Fab

On the Heels of Cutting a Third of Its Staff, Fab Buys a Finnish Furniture Company

The troubled ecommerce site paid ‘tens of millions' for an Ikea-like company that makes "Nordic interior design originals."
Laura Entis
From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names
Marketing Bootcamp

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
Geoff Weiss