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Branding

5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.

Branding

5 Steps to Finding a Personal Style that Exudes Success

Do your clothes make you feel unstoppable? Because they should.

Business News

5 Types of Visual Content That Will Optimize Your Conversion Rates

Images and videos are the most direct, cost effective and simple way to engage an audience.

Business News

How Marketers Can Create Picture-Perfect Images for Social Media

There are two basic steps to boosting your marketing image -- finding images and then customizing them.

Business News

11 Design Tips to Enhance Your Social Media Images

Spice up your visual content with these simple design hacks.

Operations & Logistics

Managing a Crisis to Avert #Majorfail

Having an airtight crisis response plan in place can help mitigate even the worst disaster.

Business News

See the Sun Do a Somersault, Courtesy of NASA's Observatory

NASA's Solar Dynamics Observatory took a photo of the sun every 12 seconds on July 6th, and the results aren't quite what you'd expect.

Branding

Stellar Branding Is Never More Important Than When Building a New Business

Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.

Branding

Do Small-Business Owners Even Need a Personal Brand?

The truth is you have a reputation and that needs to be good if your business is going to prosper.

Social Media

8 Types of Photos You Should Never Use on Your LinkedIn Profile

You could get passed over on LinkedIn if your headshot stinks. Put your best face forward on the popular professional networking hub by not making these common and comical profile faux pas.

Franchise

How This Salad Franchise Freshened Up Its Image and Menu to Appeal to Smarter, Health-Conscious Customers

Saladworks reinvents itself for a smarter, savvier and more health-minded customer.

Branding

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.

Operations & Logistics

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.

Business News

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.

Business News

The Resignation of Theranos's COO Is a Major Bid for Atonement

Ramesh 'Sunny' Balwani has long been a key figure at the company and one of the closest confidants of the company's founder and CEO, Elizabeth Holmes.