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Managing a Crisis to Avert #Majorfail

Having an airtight crisis response plan in place can help mitigate even the worst disaster.

Brenton Hayden

See the Sun Do a Somersault, Courtesy of NASA's Observatory

NASA's Solar Dynamics Observatory took a photo of the sun every 12 seconds on July 6th, and the results aren't quite what you'd expect.

Mariella Moon

Stellar Branding Is Never More Important Than When Building a New Business

Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.

Do Small-Business Owners Even Need a Personal Brand?

The truth is you have a reputation and that needs to be good if your business is going to prosper.

Brian Sutter

8 Types of Photos You Should Never Use on Your LinkedIn Profile

You could get passed over on LinkedIn if your headshot stinks. Put your best face forward on the popular professional networking hub by not making these common and comical profile faux pas.

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.

Luis Gallardo

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.

Zach Cutler

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.

Jana Barrett

The Resignation of Theranos's COO Is a Major Bid for Atonement

Ramesh 'Sunny' Balwani has long been a key figure at the company and one of the closest confidants of the company's founder and CEO, Elizabeth Holmes.

Roger Parloff

Success Begins When Your Image Matches Your Market

How you present yourself, in person and online, what will determine if prospects find out more or write you off.

Wendy Keller

What People Really Think When They See Your Profile Picture for the First Time

Most won't admit it, but we humans are quick to form opinions based on something as shallow as a hat or the distance from the camera.