Image
Branding
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too
Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.
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Branding
Stellar Branding Is Never More Important Than When Building a New Business
Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.
An entrepreneur's image is extremely important. Whether you're pitching to investors or meeting with clients, demonstrating professionalism is vital and it often starts with how you look. An entrepreneur's personal image also reflects his or her business, thus having an image consistent with the brand is important to business development.
