Mike Taylor

Step one is knowing your audience.

Good storytelling never goes out of style, but engaging visuals and a well-organized structure are what keeps readers on your page.

Images, data, quotes and storytelling are important.

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.

Getting your first few clients starts the momentum you need.

Customer experience is critical. Getting it right is more than just a tech fix, success extends to the very language you use.

Podcasts are the new black.

Find an audience before you invest time, money and energy.

Opportunity does sleep, and it also takes needed breaks.

Either they truly support your cause, or they just want to look good.

Handling your 9-to-5 like a champ will improve the success rate of your startup.

Headlines and visuals rule. Keep your most compelling content 'above the fold' and make your call to action an unmistakable target.

If getting in a morning run meant you'd be more successful, would you do it?

Tell them "guaranteed free exclusive for a limited time" and, just like that, you have a new customer.

Everything you absolutely need to launch online cost nearly nothing except your own effort.