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Constance Aguilar

Constance Aguilar

Guest Writer / Director of Accounts, San Francisco

Public relations and digital content producer specializing in technology and B2B verticals. I lead teams of media and marketing experts and craft compelling human-centric integrated marketing campaigns that engage, delight, and drive results.

Product Innovation

Innovation Goes Nowhere Unless You Have a Method to Survive as a Startup

The most famously innovative and successful companies all had to survive similar early-stage mistakes and failures.
Marketing

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them

A convergence of online technologies is revolutionizing online marketing but marketers seem to be simply waiting to see what happens.
Crowdfunding

3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success

The future of crowdfunding is huge and complex, and can seem hopelessly fragmented to budding entrepreneurs. But with these tools, exposure and success can be a lot simpler.
Marketing

Put Your Money Where Your Marketing Is

Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says.
Virtual Reality

5 VR and AR Startups Ready for Explosive Growth

As the VR and AR market booms, one thing is certain -- there will be opportunity for entrepreneurs to stake claims.
Analytics

3 Steps to Building a Predictive Analytics System

Build a predictive analytics system when you start your business, not after you start scaling it.
Content Marketing

3 Ways for Content Marketers to Encourage Consumer Loyalty

Data proves influencer marketing is the fastest growing type of marketing today.
Startup Cities

5 Ways to Position Your City as the Next Startup Hotspot

Reno, Nev., for one, is recasting its image as a faded gambling town.
Instagram

Cosmetic Firms Reinvent Their Marketing Using Instagram

Makeup companies market their wares using this burgeoning and photo-friendly social-media tool.
Social Media Marketing

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.
Social Media Marketing

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.