Penny C. Sansevieri

djunct Instructor NYU & CEO of Author Marketing Experts, Inc.

Media Coverage

5 Steps for Acing Your Media Outreach

Approaching the media the right way is only one part of the big picture.
Marketing

Marketing 101: Are Metrics a Good Indicator of Success?

Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.
Small Businesses

How to Revolutionize Your Small Business by Writing a Book

Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.
Instagram

10 Instagram Strategies for Creative Marketers

Instagram is a great place to be for anyone looking to market anything.
Social Media

How Marketers Can Create Picture-Perfect Images for Social Media

There are two basic steps to boosting your marketing image -- finding images and then customizing them.
Video

Creative Ways to Use Video Livestreaming to Boost Your Business

These days, it's hard to miss the fact that video -- especially livestreaming -- is a big and powerful way to deliver your message.
Competition

Stay One Step Ahead of Your Competition

Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.
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