More From Penny C. Sansevieri
Media Coverage
How to Get Media Attention for Your Business, Brand, Book or Product
Pitching media the right way can really boost your business.
Media Coverage
5 Steps for Acing Your Media Outreach
Approaching the media the right way is only one part of the big picture.
Small Business Heroes
Marketing 101: Are Metrics a Good Indicator of Success?
Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.
Small Businesses
How to Revolutionize Your Small Business by Writing a Book
Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.
Influencers
How to Build Your Business by Connecting with Influencers on Twitter
Twitter is a great tool for expanding your network.
Instagram
10 Instagram Strategies for Creative Marketers
Instagram is a great place to be for anyone looking to market anything.
Social Media
How Marketers Can Create Picture-Perfect Images for Social Media
There are two basic steps to boosting your marketing image -- finding images and then customizing them.
Video
Creative Ways to Use Video Livestreaming to Boost Your Business
These days, it's hard to miss the fact that video -- especially livestreaming -- is a big and powerful way to deliver your message.
Competition
Stay One Step Ahead of Your Competition
Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.