Penny C. Sansevieri

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How to Get Media Attention for Your Business, Brand, Book or Product

Pitching media the right way can really boost your business.

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5 Steps for Acing Your Media Outreach

Approaching the media the right way is only one part of the big picture.

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Marketing 101: Are Metrics a Good Indicator of Success?

Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.

Business News

How to Revolutionize Your Small Business by Writing a Book

Writing a business book offers opportunities to move you toward whatever your long-term goals are as well as growing market share.

Business News

How to Build Your Business by Connecting with Influencers on Twitter

Twitter is a great tool for expanding your network.

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10 Instagram Strategies for Creative Marketers

Instagram is a great place to be for anyone looking to market anything.

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