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Zach Cutler

Zach Cutler

Guest Writer / Founder & CEO, Cutler PR

Zach Cutler is an entrepreneur and founder and CEO of Cutler PR, a tech PR agency in New York and Tel Aviv. An avid tech enthusiast and angel investor, Cutler specializes in crafting social and traditional PR campaigns to help tech startups thrive.

Culture

5 Lessons Entrepreneurs Worldwide Can Learn From Israeli Culture

Lesson 1 in the "Startup Nation"? Lemons can always be turned into lemonade.
Video Marketing

6 Mistakes to Avoid When You Make a Promotional Video

Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
Networking

3 Steps to Building Your Own Successful and Engaged Business Network

The right introductions can catapult a startup to a well-funded machine. So what are you waiting for? Start your own group.
Public Relations

How Your Public Relations Effort Should Look Like a Military Assault

Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Challenges

Why Every Descent Is Followed By An Ascent

Success doesn't happen despite the challenges but mainly because of them.
Startups

5 Takeaways from G-Startup's Tech Olympics

Innovation comes from everywhere, and that could include Jakarta, Sao Paulo and Beijing.
Work From Home

4 Reasons Not to Be a Stiff About Employees Working From Home

Flexibility boosts productivity and lowered stress. That's science, baby.
Data Analysis

Why the PR Industry Must Become More Data Focused

Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
Public Relations

5 Things to Look for in a PR Agency

A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Public Relations

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?
Project Grow

4 Steps to Help You Achieve Your 'Promised Land'

What the Passover story symbolizes can help you in your personal business story.
Take It From The Pros

4 Reasons Why Rudeness Leads to Business Failure

Having a kind heart and giving it freely to others may be your greatest success of all.
Setting Goals

4 Steps to Planning a Great Next Quarter

Assign 'goal owners' on your team to ensure that things get done.
Public Relations

5 Ways to Amplify Your Media Coverage

Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.