Founder & CEO, Cutler PR
Zach Cutler is an entrepreneur and founder and CEO of
, a tech PR agency in New York and Tel Aviv. An avid tech enthusiast and angel investor, Cutler specializes in crafting social and traditional PR campaigns to help tech startups thrive.
Lesson 1 in the "Startup Nation"? Lemons can always be turned into lemonade.
Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
The right introductions can catapult a startup to a well-funded machine. So what are you waiting for? Start your own group.
Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Success doesn't happen despite the challenges but mainly because of them.
Innovation comes from everywhere, and that could include Jakarta, Sao Paulo and Beijing.
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Flexibility boosts productivity and lowered stress. That's science, baby.
Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Why pay for an ad when you can get immediate, widely read coverage in the media?
What the Passover story symbolizes can help you in your personal business story.
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Having a kind heart and giving it freely to others may be your greatest success of all.
Assign 'goal owners' on your team to ensure that things get done.
Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
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© 2017 Entrepreneur Media, Inc.