Marketing Entrepreneur, Founder at Cutler PR
Zach Cutler is an entrepreneur and founder and CEO of
, a tech PR agency in New York and Tel Aviv. An avid tech enthusiast and angel investor, Cutler specializes in crafting social and traditional PR campaigns to help tech startups thrive.
Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
A good PR company is worth its weight in gold, so do your due diligence when it comes time to bring one on board.
Why pay for an ad when you can get immediate, widely read coverage in the media?
What the Passover story symbolizes can help you in your personal business story.
Radicals & Visionaries
Having a kind heart and giving it freely to others may be your greatest success of all.
Assign 'goal owners' on your team to ensure that things get done.
Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
Ready To Launch
Why run to investors when doing it yourself brings your business business benefits?
Internet of Things
What will modern life be like when everything is connected?
This late arrival to the real-time social-media platform is making up for lost time, even using Twitter for business.
Would you believe that oranges have something sweet to offer besides that familiar breakfast drink?
Millenials tend to be highly collaborative and less protective when it comes to ideas.
What, exactly, is your big hairy audacious goal? Yes, it's called a BHAG, and it's a real thing.
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© 2016 Entrepreneur Media, Inc.