Founder & CEO, Cutler PR
Lesson 1 in the "Startup Nation"? Lemons can always be turned into lemonade.
Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
The right introductions can catapult a startup to a well-funded machine. So what are you waiting for? Start your own group.
Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Success doesn't happen despite the challenges but mainly because of them.