Leonard Sherman

Leonard Sherman

Executive in Residence & Adjunct Professor, Columbia Business School

About Leonard Sherman

Leonard Sherman is an Executive in Residence and Adjunct Professor at Columbia Business School with over forty years of experience in business, teaching and research on business strategy and entrepreneurship. He currently teaches courses in the MBA and EMBA programs, where he received the Dean’s Award for Teaching Excellence in 2013. 

Sherman is the author of If You’re In A Dogfight, Become A Cat: Strategies For Long-Term Growth, published by Columbia University Press, which was selected as the Business Book of the Year by Strategy + Business Magazine in 2017.  He frequently contributes to Forbes, Entrepreneur Magazine, Wired, The Financial Times, The Economist and other business publications

Prior to his academic pursuits, Sherman was a Senior Partner at Accenture, where he provided management counsel to CEO’s in a variety of industries, served as the president of two business units, and helped launch the firm’s corporate venture group as a General Partner, serving as a board member for five technology-based startups.

Prior to these positions, Sherman was a managing partner of J. D. Power and Associates, where he led the firm's management consulting practice, and was a partner at Booz, Allen & Hamilton with responsibility for its U.S. automotive practice. Sherman has a BS in aeronautical engineering, and an MS and Ph.D. in transportation systems from M.I.T. 

More From Leonard Sherman

Innovation

The Secret To Peloton, Apple, Netflix, and Tesla's Growth: It's Vertical Integration

Instead of just focusing on one thing, these companies are building and mastering every part of the market themselves.
Future of Entrepreneurship

Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too

Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.