Although highly different from each other, when utilized in tandem, data and intuition can be valuable assets across many industries—including UI/UX design.
When it comes to making decisions, intuition can be a powerful tool. Your intuition can help you to see beyond the facts and figures to help you make choices based on your deepest values and desires.
New research from the New York University Steinhardt School of Culture, Education, and Human Development sheds light on this iteration of the classic nature vs. nurture debate.