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lady gaga

Branding

Lady Gaga Taught Me These 4 Secrets to Building a Successful Brand

The international star taught me a lot about being a savvy business owner.

10 Lady Gaga Quotes to Inspire You to Be Your Authentic, True Self

The pop star wants everyone to learn to love themselves.

Lady Gaga's Startup Just Went Out of Business

Backplane was Gaga's vision for an online social network, a place where her fans could come and connect.

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.

6 Music Stars Betting Big on Tech

From Katy Perry to 50 Cent, here's a star-studded sampling of musician founders and financiers backing apps, wearables and more.