Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.
You have to select the right lead gen platform — and then properly implement that platform — to maximize your growth potential. Here's how you can do it.
As we move forward in an increasingly digital and customer-centric business environment, mastering these strategies will be paramount for any organization looking to thrive and excel.
Many business owners understand the need to use automation to grow, but there's not as much awareness about implementing customer lifecycle automation.
Struggling to figure out how to get top-quality leads through LinkedIn? Keep reading to learn the best LinkedIn lead generation practices that work and the common mistakes you must avoid.
Despite popular opinion, social media is not the answer to all your lead generation. Here are five other ways to use contact information to nurture and convert leads successfully.
All signs point to a recession in the coming months. Is your pipeline strong enough to withstand the pressure? Learn why now is the perfect time to go all in on lead gen.
Got leads? SaaS competition is growing, making it hard to land new customers. Learn how to get over your dry spell and flood your sales pipeline with more prospects.
Collecting leads is useless if you don't convert them into sales. Creating an infallible process of converting leads will give you the results you want.