Licensing

News and Articles About Licensing

To Franchise or Not to Franchise: How to Decide.
Franchises

To Franchise or Not to Franchise: How to Decide.

Franchising can be a great model, but it's not the only option.
Is Your Product Idea Right for Licensing? How to Tell
Licensing

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
Stephen Key
How Licensing-'in' a Brand Can Wildly Grow Your Product Business
Brand Licensing

How Licensing-'in' a Brand Can Wildly Grow Your Product Business

This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.
Stephen Key
Inventors: Do a Patent Search Sooner Rather Than Later
Patents

Inventors: Do a Patent Search Sooner Rather Than Later

What you find may dash your feelings of originality, but it can also be a roadmap for how to see your idea come onto the market.
Stephen Key
5 Ways to Create an Almost-There Prototype Marketing Video
Prototypes

5 Ways to Create an Almost-There Prototype Marketing Video

Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.
Stephen Key
These 10 States Make it Easier to Start a Business
Take It From The Pros

These 10 States Make it Easier to Start a Business

Start your next venture in a business-friendly climate.
Grace Reader
6 Steps to Qualifying a Prospective Licensee
Licensing

6 Steps to Qualifying a Prospective Licensee

Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Pete Canalichio
How Much in Royalties Could You Generate Through Licensing?
Licensing

How Much in Royalties Could You Generate Through Licensing?

What are the riches within your brand waiting to be exploited? And what are you waiting for?
Pete Canalichio
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Stephen Key
Batman vs. Superman: Who Makes More Money?
Licensing

Batman vs. Superman: Who Makes More Money?

The two DC Comics superheroes bring home the bacon for Warner Bros. -- but only one can be the victor in the battle for most profitable overall.
Carolyn Sun
How One Toy Company Gets Open Innovation Right
Inventing

How One Toy Company Gets Open Innovation Right

If you want to license your ideas, focus on finding those companies that are going to truly embrace you -- companies like Fat Brain.
Stephen Key
Fans React Angrily After Popular YouTubers File to Trademark 'React'
Take It From The Pros

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Market Research Is Key to Recognizing Licensing Opportunities
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Pete Canalichio
The 4 Big Changes to Open Innovation During the Last 4 Years
Inventing

The 4 Big Changes to Open Innovation During the Last 4 Years

It's easier than ever before to get your ideas licensed by bigger companies.
Stephen Key
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