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Prototypes

5 Ways to Create an Almost-There Prototype Marketing Video

Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.
Licensing

6 Steps to Qualifying a Prospective Licensee

Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Licensing

How Much in Royalties Could You Generate Through Licensing?

What are the riches within your brand waiting to be exploited? And what are you waiting for?
Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Licensing

Batman vs. Superman: Who Makes More Money?

The two DC Comics superheroes bring home the bacon for Warner Bros. -- but only one can be the victor in the battle for most profitable overall.
Inventing

How One Toy Company Gets Open Innovation Right

If you want to license your ideas, focus on finding those companies that are going to truly embrace you -- companies like Fat Brain.
Take It From The Pros

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Inventing

The 4 Big Changes to Open Innovation During the Last 4 Years

It's easier than ever before to get your ideas licensed by bigger companies.
Copyrights

Copyright on 'Happy Birthday' Song Ruled Invalid

If the ruling stands, 'Happy Birthday' will enter the public domain.
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