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More Posts on Licensing
Avoid the hubris of over-stretching yourself when you start out. You will thank me for it.
Three ways to expand the licensing value of your brand.
And you don't need an agent or a booth at a trade show.
Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.
An entrepreneur who sees somebody's good idea get licensed once a week tells you exactly how to pursue your own good idea.
You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.
Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.
Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.