Licensing

Licensing vs. Franchising: Which Path Is Right for You?
Starting a Business

Licensing vs. Franchising: Which Path Is Right for You?

Here are three factors to help you determine how best to expand your business through franchising or licensing.
Sebastien Lagree | 5 min read
Why You Don't Need to 'Reinvent the Wheel' to be an Entrepreneur

Why You Don't Need to 'Reinvent the Wheel' to be an Entrepreneur

Avoid the hubris of over-stretching yourself when you start out. You will thank me for it.
Thomas Smale | 7 min read
Grow Brand Value While Accelerating Revenue Growth

Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand.
Pete Canalichio | 4 min read
Extend Your Brand's Reach With Licensing

Extend Your Brand's Reach With Licensing

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
Pete Canalichio | 4 min read
Are You an Artist (or Artistically Inclined)? License Your Work: You'll Make Money.

Are You an Artist (or Artistically Inclined)? License Your Work: You'll Make Money.

And you don't need an agent or a booth at a trade show.
Stephen Key | 9 min read

More From This Topic

After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand
The Digest

After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand

Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.
Stephen J. Bronner | 6 min read
The Definitive Guide to Licensing: When You Get a Great Idea, What Do You Do Next?
Licensing

The Definitive Guide to Licensing: When You Get a Great Idea, What Do You Do Next?

An entrepreneur who sees somebody's good idea get licensed once a week tells you exactly how to pursue your own good idea.
Stephen Key | 10 min read
How to License Your Hit Idea to a Market Leader
Licensing

How to License Your Hit Idea to a Market Leader

How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.
Stephen Key | 8 min read
The Beginner's Guide to Using Stock Images Without Getting Sued
Content Marketing

The Beginner's Guide to Using Stock Images Without Getting Sued

You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.
Jeff Rojas | 9 min read
The Simplest Ideas Can Be Extremely Profitable. Here's Proof.
Inventing

The Simplest Ideas Can Be Extremely Profitable. Here's Proof.

Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.
Stephen Key | 6 min read
To Franchise or Not to Franchise: How to Decide.
Franchises

To Franchise or Not to Franchise: How to Decide.

Franchising can be a great model, but it's not the only option.
Jason Daley | 10 min read
Is Your Product Idea Right for Licensing? How to Tell
Licensing

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
Stephen Key | 4 min read
How Licensing-'in' a Brand Can Wildly Grow Your Product Business
Brand Licensing

How Licensing-'in' a Brand Can Wildly Grow Your Product Business

This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.
Stephen Key | 7 min read
Inventors: Do a Patent Search Sooner Rather Than Later
Patents

Inventors: Do a Patent Search Sooner Rather Than Later

What you find may dash your feelings of originality, but it can also be a roadmap for how to see your idea come onto the market.
Stephen Key | 7 min read
5 Ways to Create an Almost-There Prototype Marketing Video
Prototypes

5 Ways to Create an Almost-There Prototype Marketing Video

Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.
Stephen Key | 6 min read