Licensing

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Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand.

Pete Canalichio

· 4 min read

Extend Your Brand's Reach With Licensing

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.

Pete Canalichio

· 4 min read

Stephen Key

· 9 min read

After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand

Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.

Stephen J. Bronner

· 6 min read

The Definitive Guide to Licensing: When You Get a Great Idea, What Do You Do Next?

An entrepreneur who sees somebody's good idea get licensed once a week tells you exactly how to pursue your own good idea.

Stephen Key

· 10 min read

How to License Your Hit Idea to a Market Leader

How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.

Stephen Key

· 8 min read

The Beginner's Guide to Using Stock Images Without Getting Sued

You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.

Jeff Rojas

· 9 min read

The Simplest Ideas Can Be Extremely Profitable. Here's Proof.

Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.

Stephen Key

· 6 min read

To Franchise or Not to Franchise: How to Decide.

Franchising can be a great model, but it's not the only option.

Jason Daley

· 10 min read

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.

Stephen Key

· 4 min read

How Licensing-'in' a Brand Can Wildly Grow Your Product Business

This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.

Stephen Key

· 7 min read

Inventors: Do a Patent Search Sooner Rather Than Later

What you find may dash your feelings of originality, but it can also be a roadmap for how to see your idea come onto the market.

Stephen Key

· 7 min read