Licensing
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Grow Brand Value While Accelerating Revenue Growth
Three ways to expand the licensing value of your brand.
Extend Your Brand's Reach With Licensing
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
Are You an Artist (or Artistically Inclined)? License Your Work: You'll Make Money.
And you don't need an agent or a booth at a trade show.
After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand
Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.
The Definitive Guide to Licensing: When You Get a Great Idea, What Do You Do Next?
An entrepreneur who sees somebody's good idea get licensed once a week tells you exactly how to pursue your own good idea.
How to License Your Hit Idea to a Market Leader
How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.
The Beginner's Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.
The Simplest Ideas Can Be Extremely Profitable. Here's Proof.
Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.
To Franchise or Not to Franchise: How to Decide.
Franchising can be a great model, but it's not the only option.
Is Your Product Idea Right for Licensing? How to Tell
Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
How Licensing-'in' a Brand Can Wildly Grow Your Product Business
This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.
Inventors: Do a Patent Search Sooner Rather Than Later
What you find may dash your feelings of originality, but it can also be a roadmap for how to see your idea come onto the market.