Licensing
News and Articles About Licensing
Starting a Business ![Grace Reader]()
These 10 States Make it Easier to Start a Business
Start your next venture in a business-friendly climate.
Licensing ![Pete Canalichio]()
6 Steps to Qualifying a Prospective Licensee
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Licensing ![Pete Canalichio]()
How Much in Royalties Could You Generate Through Licensing?
What are the riches within your brand waiting to be exploited? And what are you waiting for?
Niche marketing ![Stephen Key]()
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Licensing ![Carolyn Sun]()
Batman vs. Superman: Who Makes More Money?
The two DC Comics superheroes bring home the bacon for Warner Bros. -- but only one can be the victor in the battle for most profitable overall.
Make More Happen ![Stephen Key]()
How One Toy Company Gets Open Innovation Right
If you want to license your ideas, focus on finding those companies that are going to truly embrace you -- companies like Fat Brain.
Make More Happen ![Nina Zipkin]()
Fans React Angrily After Popular YouTubers File to Trademark 'React'
The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Marketing Bootcamp ![Pete Canalichio]()
Market Research Is Key to Recognizing Licensing Opportunities
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Inventing ![Stephen Key]()
The 4 Big Changes to Open Innovation During the Last 4 Years
It's easier than ever before to get your ideas licensed by bigger companies.
Copyrights ![Laura Entis]()
Copyright on 'Happy Birthday' Song Ruled Invalid
If the ruling stands, 'Happy Birthday' will enter the public domain.
Inventing ![Stephen Key]()
The Real Reason Companies Are Looking for Your Product Ideas
Open innovation is flourishing because creative people want to work for themselves. It's as simple as that.
Nokia
Nokia Says It May Re-Enter Mobile Phone Market Through Licensing
The company says it was looking for a partner who would take on the manufacturing, sales, marketing and customer support for the products.
Business Optimization
Should You License Your Product?
An expert breaks down the good and the bad of licensing to help you decide.
Kids franchises ![Geoff Weiss]()
With Billions of App Downloads and YouTube Views, Talking Tom Spawned an Entertainment Empire
The trajectory of the beloved, green-eyed tabby shows the unique path being tread by animated characters in our digital era.
