Licensing
Starting a Business
What You Need to Know About Music Licensing for Your Business
Four need-to-know tips for businesses that play music.
Inventing
The Simplest Ideas Can Be Extremely Profitable. Here's Proof.
Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.
More From This Topic
Prototypes
5 Ways to Create an Almost-There Prototype Marketing Video
Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.
Licensing
6 Steps to Qualifying a Prospective Licensee
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Licensing
How Much in Royalties Could You Generate Through Licensing?
What are the riches within your brand waiting to be exploited? And what are you waiting for?
Niche marketing
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Licensing
Batman vs. Superman: Who Makes More Money?
The two DC Comics superheroes bring home the bacon for Warner Bros. -- but only one can be the victor in the battle for most profitable overall.
Inventing
How One Toy Company Gets Open Innovation Right
If you want to license your ideas, focus on finding those companies that are going to truly embrace you -- companies like Fat Brain.
Take It From The Pros
Fans React Angrily After Popular YouTubers File to Trademark 'React'
The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Licensing
Market Research Is Key to Recognizing Licensing Opportunities
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Inventing
The 4 Big Changes to Open Innovation During the Last 4 Years
It's easier than ever before to get your ideas licensed by bigger companies.
Copyrights
Copyright on 'Happy Birthday' Song Ruled Invalid
If the ruling stands, 'Happy Birthday' will enter the public domain.
