Licensing
Starting a Business
What You Need to Know About Music Licensing for Your Business
Four need-to-know tips for businesses that play music.
The Digest
After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand
Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.
More From This Topic
Franchises
To Franchise or Not to Franchise: How to Decide.
Franchising can be a great model, but it's not the only option.
Licensing
Is Your Product Idea Right for Licensing? How to Tell
Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
Brand Licensing
How Licensing-'in' a Brand Can Wildly Grow Your Product Business
This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.
Patents
Inventors: Do a Patent Search Sooner Rather Than Later
What you find may dash your feelings of originality, but it can also be a roadmap for how to see your idea come onto the market.
Prototypes
5 Ways to Create an Almost-There Prototype Marketing Video
Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.
Starting a Business
These 10 States Make it Easier to Start a Business
Start your next venture in a business-friendly climate.
Licensing
6 Steps to Qualifying a Prospective Licensee
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Licensing
How Much in Royalties Could You Generate Through Licensing?
What are the riches within your brand waiting to be exploited? And what are you waiting for?
Niche marketing
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Licensing
Batman vs. Superman: Who Makes More Money?
The two DC Comics superheroes bring home the bacon for Warner Bros. -- but only one can be the victor in the battle for most profitable overall.
