Licensing
Brands
Extend Your Brand's Reach With Licensing
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
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Content Marketing
The Beginner's Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.
Inventing
The Simplest Ideas Can Be Extremely Profitable. Here's Proof.
Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.
Franchises
To Franchise or Not to Franchise: How to Decide.
Franchising can be a great model, but it's not the only option.
Licensing
Is Your Product Idea Right for Licensing? How to Tell
Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
Brand Licensing
How Licensing-'in' a Brand Can Wildly Grow Your Product Business
This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.
Patents
Inventors: Do a Patent Search Sooner Rather Than Later
What you find may dash your feelings of originality, but it can also be a roadmap for how to see your idea come onto the market.
Prototypes
5 Ways to Create an Almost-There Prototype Marketing Video
Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.
Starting a Business
These 10 States Make it Easier to Start a Business
Start your next venture in a business-friendly climate.
Licensing
6 Steps to Qualifying a Prospective Licensee
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Licensing
How Much in Royalties Could You Generate Through Licensing?
What are the riches within your brand waiting to be exploited? And what are you waiting for?
