Licensing

News and Articles About Licensing

These 10 States Make it Easier to Start a Business
Starting a Business

These 10 States Make it Easier to Start a Business

Start your next venture in a business-friendly climate.
Grace Reader
6 Steps to Qualifying a Prospective Licensee
Licensing

6 Steps to Qualifying a Prospective Licensee

Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Pete Canalichio
How Much in Royalties Could You Generate Through Licensing?
Licensing

How Much in Royalties Could You Generate Through Licensing?

What are the riches within your brand waiting to be exploited? And what are you waiting for?
Pete Canalichio
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Stephen Key
Batman vs. Superman: Who Makes More Money?
Licensing

Batman vs. Superman: Who Makes More Money?

The two DC Comics superheroes bring home the bacon for Warner Bros. -- but only one can be the victor in the battle for most profitable overall.
Carolyn Sun
How One Toy Company Gets Open Innovation Right
Inventing

How One Toy Company Gets Open Innovation Right

If you want to license your ideas, focus on finding those companies that are going to truly embrace you -- companies like Fat Brain.
Stephen Key
Fans React Angrily After Popular YouTubers File to Trademark 'React'
Make More Happen

Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Market Research Is Key to Recognizing Licensing Opportunities
Marketing Bootcamp

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Pete Canalichio
The 4 Big Changes to Open Innovation During the Last 4 Years
Inventing

The 4 Big Changes to Open Innovation During the Last 4 Years

It's easier than ever before to get your ideas licensed by bigger companies.
Stephen Key
Copyright on 'Happy Birthday' Song Ruled Invalid
Copyrights

Copyright on 'Happy Birthday' Song Ruled Invalid

If the ruling stands, 'Happy Birthday' will enter the public domain.
Laura Entis
The Real Reason Companies Are Looking for Your Product Ideas
Inventing

The Real Reason Companies Are Looking for Your Product Ideas

Open innovation is flourishing because creative people want to work for themselves. It's as simple as that.
Stephen Key
Nokia Says It May Re-Enter Mobile Phone Market Through Licensing
Nokia

Nokia Says It May Re-Enter Mobile Phone Market Through Licensing

The company says it was looking for a partner who would take on the manufacturing, sales, marketing and customer support for the products.
Should You License Your Product?
Business Optimization

Should You License Your Product?

An expert breaks down the good and the bad of licensing to help you decide.
With Billions of App Downloads and YouTube Views, Talking Tom Spawned an Entertainment Empire
Kids franchises

With Billions of App Downloads and YouTube Views, Talking Tom Spawned an Entertainment Empire

The trajectory of the beloved, green-eyed tabby shows the unique path being tread by animated characters in our digital era.
Geoff Weiss