News and Articles About Licensing
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
What are the riches within your brand waiting to be exploited? And what are you waiting for?
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
The two DC Comics superheroes bring home the bacon for Warner Bros. -- but only one can be the victor in the battle for most profitable overall.
If you want to license your ideas, focus on finding those companies that are going to truly embrace you -- companies like Fat Brain.
Make More Happen
The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
It's easier than ever before to get your ideas licensed by bigger companies.
If the ruling stands, 'Happy Birthday' will enter the public domain.
Radicals & Visionaries
Open innovation is flourishing because creative people want to work for themselves. It's as simple as that.
The company says it was looking for a partner who would take on the manufacturing, sales, marketing and customer support for the products.
An expert breaks down the good and the bad of licensing to help you decide.
The trajectory of the beloved, green-eyed tabby shows the unique path being tread by animated characters in our digital era.
A simple thing I came up with while doing something I love continued to sell for a decade.