Licensing

News and Articles About Licensing

Franchises

To Franchise or Not to Franchise: How to Decide.

Franchising can be a great model, but it's not the only option.

Jason Daley

2016-12-08 16:00:00

Licensing

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.

Stephen Key

2016-12-06 21:00:00

Brand Licensing

How Licensing-'in' a Brand Can Wildly Grow Your Product Business

This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.

Stephen Key

2016-11-22 17:00:00

Patents

Inventors: Do a Patent Search Sooner Rather Than Later

What you find may dash your feelings of originality, but it can also be a roadmap for how to see your idea come onto the market.

Stephen Key

2016-11-04 20:00:00

Prototypes

5 Ways to Create an Almost-There Prototype Marketing Video

Building it makes your idea real; video captures it visually. Do less of the first and more of the second to test the market sooner.

Stephen Key

2016-08-12 15:45:00

Take It From The Pros

These 10 States Make it Easier to Start a Business

Start your next venture in a business-friendly climate.

Grace Reader

2016-06-16 11:30:00

Licensing

6 Steps to Qualifying a Prospective Licensee

Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.

Pete Canalichio

2016-05-06 14:30:00

Licensing

How Much in Royalties Could You Generate Through Licensing?

What are the riches within your brand waiting to be exploited? And what are you waiting for?

Pete Canalichio

2016-04-14 19:02:00

Niche marketing

Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.

When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.

Stephen Key

2016-04-04 18:15:00