Live Your Brand

Want a Brand That Lives? Put Some Heart Into It
Marketing

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
Melanie Spring
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations
Inspiring Your Team

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Melanie Spring
How to Set Your Brand Up For Success
Marketing

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
Melanie Spring
What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows
Growth Strategies

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
Melanie Spring
How to Design Your Way into Customers' Hearts
Growth Strategies

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Melanie Spring
Why Happy Employees Are Your Key to Successful Branding
Growth Strategies

Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Melanie Spring
Chobani's Secret to Making Customers Feel Like Family
Marketing

Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Melanie Spring
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
Growth Strategies

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Melanie Spring
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