Location-based Advertising

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

Brett Relander

· 3 min read

Kim Lachance Shandrow

· 3 min read

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone's notoriously poor battery performance.

Geoff Weiss

· 2 min read

The Rise of 'Nudge' Advertising

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'

Laura Entis

· 4 min read

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.

Benjamin Kabin

· 2 min read

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.

Andrea Huspeni

· 2 min read

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.

Kathleen Davis

John Patrick Pullen

· 4 min read

Privacy of Location-Based Services on FCC's Radar

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.

Jeanne Hopkins and Jamie Turner

· 5 min read

A New Platform for Hyper-Local Marketing for Small Businesses

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.

Jason Ankeny

· 3 min read

HopStop Offers Free Geo-Targeted Ads for Small Businesses

Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.

Jason Fell

Director of the Entrepreneur Partner Studio