Zafar is a Post Graduate in Business Management. He has over a decade of experience in areas of marketing, sales, operations, research and product innovation. After an early start into the digital era, Zafar established a need state for ‘MindShift Interactive’. Through his entrepreneurial venture he promises to deliver Insightful Digital Outreach for businesses and create a presence for brands that is backed by insights, intelligence and impact. Under Zafar’s leadership, MindShift Interactive runs two business verticals, MindShift Digital (Digital Marketing, Influencer Relations & Mobile Technology) and MindShift Metrics (Digital Research and Social Care). Zafar is highly passionate about creating global impact through digital and is an avid traveler.