From fresh ingredients to financial integrity, here's how to ensure your business isn't short-changed.
As Inflation Bites, Loyalty Programs Are More Important Than Ever. Here's How to Create One That'll Stand the Test of Time.
Discounts and rewards form the backbone of loyalty programs. But the future has more in store for companies that are willing to go beyond what exists today.
Cash may be losing its luster as a payment tender, but it's a 'must have' when it comes to rewards program benefits and will be for the foreseeable future.
Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.
Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.
Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here's how (and why).
As brands constantly invent new ways to engage with their audience, customers are rising to the challenge and are concurring with new technology faster.
Artists have already found great success using NFTs to connect with fans, so it makes sense for businesses to follow suit.
Bilt is a loyalty program and credit card designed to help people towards home ownership. But to make it work, this entrepreneur had to fail repeatedly.
These three tips will help your franchise roll out its loyalty program.
More than 90 percent of people trust family and friends' brand recommendations. Just 38 percent trust info from advertisers.
Multiple 3rd party aggregators with their exclusive loyalty programs have a tough task--to make money for themselves, to provide attractive benefits to subscribers, and to ensure the restaurant partners get lucrative business
Marketing is essential but never cheap, so upping your ROI is the name of the game.