Loyalty Programs

Marketing

5 Key Tips for Building a Successful Customer Loyalty Program

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.

Branding

Your Customers Won't Trust You Unless You Embrace These 5 Strategies

Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.

Leadership

Empathy is the Ultimate Customer Service Secret. Here are 3 Empathy Essentials You Need in Your Competitive Arsenal

Empathy can be learned, and these three empathy essentials are a great place to start.

Business News

This Illegal Practice is Strangling Hospitality Businesses — Here are 9 Things to Do About It

From fresh ingredients to financial integrity, here's how to ensure your business isn't short-changed.

Growing a Business

As Inflation Bites, Loyalty Programs Are More Important Than Ever. Here's How to Create One That'll Stand the Test of Time.

Discounts and rewards form the backbone of loyalty programs. But the future has more in store for companies that are willing to go beyond what exists today.

Marketing

Why Giving Cash Back Will Bring Your Customers Back

Cash may be losing its luster as a payment tender, but it's a 'must have' when it comes to rewards program benefits and will be for the foreseeable future.

Growing a Business

5 Proven Customer Loyalty Programs That Pay Actually Off

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.

Marketing

Customer Loyalty Is Your Holy Grail for Success. Here's How to Cultivate It.

Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.

Marketing

How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty

Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here's how (and why).

Business Process

7 Ways Leading Companies Boost Repeat Sales

For long-term success, businesses need to have customers coming back again and again for products or services.

Business News

Here Are the Most Valuable Hotel Rewards Programs in 2022

Navigating hotel rewards programs can be a daunting task. From point-earning promotions to elite status upgrades and thousands of other factors, it's easy to feel overwhelmed. Yet, for most travelers,…

Business News

Southwest to Roll Out a Fourth Fare Type in 2022

Southwest Airlines is set to offer a fourth fare type in 2022, which could give passengers more options concerning how many points they earn per flight, their cancellation policy and…

Marketing

3 Secret Reasons Why Your Brand Needs a Rewards Program

As brands constantly invent new ways to engage with their audience, customers are rising to the challenge and are concurring with new technology faster.

Science & Technology

Beyond Art and Crazy Tweets: NFT Rewards Will Revamp Customer-Loyalty Programs

Artists have already found great success using NFTs to connect with fans, so it makes sense for businesses to follow suit.

Growing a Business

This New Credit Card Can Help You Buy A Home. But Creating It Was Nearly Impossible.

Bilt is a loyalty program and credit card designed to help people towards home ownership. But to make it work, this entrepreneur had to fail repeatedly.