While apps like Uber and Doordash require a myriad of personal information from their workers to ensure the safety of customers, drivers have limited knowledge of the customer.
If your branding comes off as boring or follows the same patterns, coloring and messaging as your competitors, you probably won't get the results you want to see.
If the sharing economy cannot deal with its fundamental vulnerabilities in a moment of crisis, it could spell the end of its meteoric rise as a business model.