The feature matches riders and drivers based on gender preferences.
The program, which paused in 2020, re-launched last summer.
While apps like Uber and Doordash require a myriad of personal information from their workers to ensure the safety of customers, drivers have limited knowledge of the customer.
A study found that the issue impacts drivers of color more than others.
The company's policy comes nearly seven years after rival Uber implemented the same policy.
Uber's main competitor is taking a different approach because it faces a slightly different challenge.
A medida que se desploman las acciones tecnológicas, Uber apuesta por una nueva estrategia: una en oposición directa a la de Lyft
El principal competidor de Uber está adoptando un enfoque diferente porque enfrenta un desafío ligeramente diferente.
Both rideshare companies announced new surcharges due to increased prices on gas.
'This Is About Respect': NYC to Raise Minimum Pay for Uber and Lyft Drivers, But Pushback Is Expected
The rideshare companies say state regulations will make services more expensive for customers and limit competition.
Because they can't assign shifts to workers, ride-hailing companies use a variety of incentives to lure out their contract workers.
If your branding comes off as boring or follows the same patterns, coloring and messaging as your competitors, you probably won't get the results you want to see.
From leveraging the app economy to blogging, the Internet offers a variety of opportunities for raking in money.
Ride-hailing companies are struggling to meet demand.
In a landmark deal, the ride-hailing giant allows U.K. workers to join a trade union.