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As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.

Jordan Glazier

Leveraging Technology for a Better Consumer Experience

Technology can be a tricky thing for a small business. Used correctly, technology can increase revenue and streamline operations.

You Have a Great Idea, But You Work for Someone Else. What Do You Do With It?

An intrapreneur shares many of the same qualities as an entrepreneur, which path is the best fit for your new business idea?

Hernan Lopez

How This Immigrant Founder and 'Shark Tank' Star is Changing How Kids Wash Their Hands

Here are the three lessons Shubham Issar has learned from building SoaPen.

Mita Mallick

How This Former Investment Banker Tapped into 5,000-Year-Old Skincare Traditions to Start His Own Brand

As Neel Patel builds his skincare brand Apr├Ęs Pacific, here are three lessons he has learned along the way.

Mita Mallick

How Feeling Excluded as a Child Drove this Entrepreneur to Start Her Own Company

Amanda Ealla's own childhood experiences of feeling like she didn't belong drove her to start ISH Dolls. Here are three lessons she's picked up on the journey of starting her own business.

Mita Mallick

How This Founder Is Challenging Us to Unlearn Toxic Expectations When it Comes to Beauty

Priyanka Ganjoo is on a mission to challenge our relationship with makeup.

Mita Mallick

Using Customer Behavior to Maximize Your Online Presence

We know that digital presence is a critical part of business strategy, but how can business owners and marketing managers ensure that their plans are effective?

The Beauty of Patiently Developing Brand Awareness

Business owner Kristin Near's successful strategy has sparked stellar customer referrals and online reviews, keeping her in business for eight years and counting.

The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.

Andrew Reid