Marketing Plans
How to Use Data-Driven Marketing Strategies to Maximize Your Investments
Delve into the ever-evolving realm of data-driven marketing and its profound influence on businesses across diverse sectors and scales
Experts Say This Is the Key to Marketing a Mom and Pop Business
Whatever you do, don't stop too soon.
7 Ps of Marketing and How They Apply to Your Marketing Mix
Looking for picture perfect marketing formulas that will likely outlast and adapt to any trend? Read on.
How to Create a Successful Marketing Plan: 5 Steps
If you're planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen.
7 Short-Form Video Mistakes to Avoid in Your Marketing Strategy
TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully leverage the power of vertical video.
Artificial Intelligence May Add More Value to Marketing Than Human Brains
The list of advantages that AI presents to enterprises seems to be endless. Interestingly, the debate of ethics and human devaluation due to AI is also ongoing on the side. So, which is it going to be?
This is What You Need in Your 5-Year Marketing Plan
Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.
What Is Marketing Compliance and Why Should You Care About It? Here's What You Need to Know.
In this article, we will explore the basics of marketing compliance and discuss some key considerations businesses should assess when creating their marketing plans.
How to Grow Your Business With Marketing Analytics: The Ultimate Guide
Here's your guide to using marketing analytics tools and finding the right marketing strategy for your business.
How to Make a Boring Industry Sexy and Appealing
A "boring" company with a purposeful and consistent personality will bring about a positive emotional response from its target audience.
6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition
As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out.
Inevitable Mistakes Businesses Will Make Without Proper Customer Development
Customer development might seem too expensive and time-consuming, especially if you are starting a business. However, these techniques can help you save money and time and create a better product.
4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business
A multi-faceted marketing plan can be the difference between stagnation and growth for your company.
5 Steps to Make Winning Marketing Bets
The best laid marketing plans still involve a ton of risk. Here's how to make sure that risk is worth it.
Understanding How the Out-of-Home Ecosystem Works
While lots of people think they know what OOH is, their perceptions are still stuck in the past.