From customer engagement and brand awareness to commerce opportunities for products and services, there are many reasons to use WhatsApp Business in 2021.
'This is the first time we're putting a stake in the ground and creating a specific experience with bots front and center,' says the messaging app's CEO.
The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
The founder and CEO of mobile app Snapchat spoke at the University of Southern California Marshall undergraduate commencement ceremony. Here's a synopsis of his best thoughts.
IM apps have 4ever altered how we communicate. Countless messaging tools have come and gone in the 18 years since they first debuted. Which ones will stand the test of time?