An App That Engages Customers Is Not Automatically an App That Makes Money
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
3 Crucial Elements of a Successful Dual-Channel Commerce Strategy
Brick and mortar is fine. But make room for digital marketing at the same time.
Andrew Van Noy
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
4 Can't-Miss Mobile Marketing Best Practices
Help your business launch an exciting, innovative and successful campaign.
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
5 Ways to Maximize Your Mobile Marketing Strategy
Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
4 Strategies to Stop Shopping Cart Abandonment on Mobile
So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.
Retailers of All Sizes Can Deliver a Seamless Shopping Experience
Many companies are providing consumers a multiplicity of options for how to shop. Here's how to maximize them all.
4 Things Businesses and Consumers Need Before They Adopt Mobile Payments
Mobile payments systems promise to be convenient but security is the first concern of people on both sides of a transaction.
Mobile + Sharing Economy + Internet of Things = the Coming Economic Boom
Smart phones already are integral to finding things to buy. When everything is linked to the Internet, the same technology will allow everyone to know what their neighbors have to rent.
The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile
Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
7 Strategies to Boost Mobile Conversion Rates
Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
Why Online Shoppers Still Don't Use Their Phones to Buy Things
A new survey sheds light on why the mobile commerce experience isn't yet up to par with the PC ecommerce experience.
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