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A look at how to create a checkout experience that nudges online shoppers to actually buy what they put in their shopping carts.
The digital payments company bought mobile commerce startup Modest.
Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Five crucial factors you need to work out before you take the ecommerce plunge.
Despite the company's optimism, others aren't so sure.
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brick and mortar is fine. But make room for digital marketing at the same time.
Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
So close, yet so far. With the holidays around the corner, it's time to reevaluate and re-engage these potential purchasers.