Next Big Thing

Product Development

5 Maxims for Creating Products That Meet Real Needs

Five maxims to help you invent the next paradigm-shattering product or era-altering service.

What to Do When Every New Idea is Already Taken

When your big idea has already gone to market, there's only one logical thing to do. Make your big idea bigger and better.

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.

Crowdfunding for Life Events, Medical Emergencies Is Now Free on Indiegogo

The San Francisco-based crowdfunding platform says that it will not collect commission when individuals are raising money for medical emergencies, memorials and other life events.

Is Crowdfunding a Disaster Waiting to Happen?

Equity crowdfunding has serious shortcomings compared with proven alternatives.

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