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The Japanese firm, conservative and rarely unpredictable, has twice caught the industry by surprise in recent weeks.
The world's best-known technology company said the iPhone 7, starting at $649, would have one, zooming 12-megapixel camera. The 'Plus' edition, starting at $769, would feature two cameras.
Search no further, we have compiled the good, the bad and the ugly of the mobile sensation.
Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.
Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.
Due to the wild success of Pokémon Go, it could be sitting on a goldmine.
While analysts have been upbeat about prospects for Nintendo to make money off the game -- how much it will be able to do so is unclear.
Recording its biggest decline since October 1990, the stock ended down 17.7 percent, or by 5,000 yen -- the daily limit allowed.
Is this popular game already on the decline in the United States? Probably.
Netflix users are also seeing "Pokémon: Indigo League" appearing in the "trending now" section.
The country's National Center for Incident Readiness and Strategy for Cybersecurity (NISC) issued nine instructions to users of the mobile game.
"That's what I get for playing this dumb ass game."
The amazing ride of Nintendo shares, fueled by the wild spread of the smartphone game Pokémon Go, appears to be over.
Nintendo's shares suffered a rare bad day since Pokemon GO took the world by storm, tumbling 13 percent on the disappointment.
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© 2016 Entrepreneur Media, Inc.