Online Video

Tech

Julia Child to Inaugurate Popular Gaming Platform Twitch’s New Cooking Channel

Twitch is the second streaming platform to get into the food space this month, a week after the launch of Steve Chen's Nom.

By Nina Zipkin

Building a Business

The Quick Guide to Using Snapchat for Business in 2016

This fun photo and video app that millions use daily can drive those users straight to your business.

By Sujan Patel

Online Presence

Why Facebook Says Your Video Ads Should Be Silent

The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.

By Catherine Clifford

Building a Business

Check Out the 4 Original Shows YouTube Is Launching

The video streaming site is going up against Netflix by rolling out new original series behind a $9.99-a-month paywall.

By Catherine Clifford

Marketing

New Feature Enables Etsy Sellers to Shoot and Edit Product Videos From Smartphones

Called Shop Videos, the new editing program within the Sell on Etsy mobile app aims to help 1.5 million sellers on the crafty ecommerce platform tell their stories visually.

By Catherine Clifford

Building a Business

Insta-Zen: New App Connects You With a Coach or Therapist Over Live Video

Everbliss joins other startups that hook users up with professionals almost instantly.

By Catherine Clifford

Marketing

Building a Can’t-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.

By Jason Parks

Online Presence

Will People Pay for YouTube? After 1 Month, ‘Red’ Seems to Prove They Will.

The initiative, launched in October, represents a momentous cultural shift for YouTube and arguably its biggest product launch to date.

By Geoff Weiss

Online Presence

Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?

Snapchat is closing in on Facebook, which reports 8 billion views every day. But such towering metrics can be misleading in terms of actual reach and monetization.

By Geoff Weiss

Online Presence

YouTube Is Seeing ‘Red’ With Brand New $10 Monthly Ad-Free Subscription Service

Called YouTube Red, the service also lets users play videos in the background while they're using other apps, and save videos offline for future viewing.

By Geoff Weiss

Online Presence

Twitter Embraces a YouTube-Like Video Monetization Model For ‘All Publishers and Creators’

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.

By Geoff Weiss

Marketing

4 Tips for Conversational Videos That Go Beyond the Talking Head

Video is easy to create but hard to do well. Follow these lessons for a better presentation.

By Jill Schiefelbein

Online Presence

YouTube Is a Lousy Place to Make Money

There are reasons for small businesses to spend resources on video, but revenue isn't one of them.

By Susan Solovic

Online Presence

Futurist Talks to a Baby About the Meaning of Life and the Video Goes Crazy Viral

You have to see this video of Jason Silva, the host of National Geographic's Brain Games, having an existential conversation with a baby.

By Catherine Clifford

Online Presence

Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day

The platform has doubled daily views in just three months. But what does this metric actually mean?

By Geoff Weiss

Tech

More People Have a Summer ‘Streaming’ List Than a Summer Reading List (Infographic)

All over the country, people are curling up with YouTube and Netflix.

By Geoff Weiss

Online Presence

Instagram Photos and Videos No Longer Need to Be Square

It's an end of an Insta-era.

By Kate Taylor

Business News

Periscope Says Users Watch 40 Years — Yes, Years — of Video Every Day

The video streaming service, owned by Twitter, says it has 10 million registered accounts.

By Kia Kokalitcheva

Online Presence

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.

By Catherine Clifford

Online Presence

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.

By Geoff Weiss

Online Presence

At VidCon, the World’s Biggest YouTube Convention, Rival Video Platforms Rush the Stage

Facebook, Snapchat and Vessel seemed to be the three names on everyone's lips.

By Geoff Weiss